FMCG Company

We are seeking an experienced and dynamic Brand Manager to lead and execute brand strategies that drive awareness, equity, and preference. The ideal candidate will be responsible for managing the brand positioning, developing marketing communication, and overseeing all aspects of brand planning and execution to ensure consistent and impactful market presence. Key Responsibilities: Brand Strategy & Positioning: Develop and implement effective brand positioning strategies to enhance visibility, recognition, and competitive differentiation. Brand Equity Enhancement: Plan and execute initiatives that strengthen brand equity and emotional connection with the target audience. Communication & Media Management: Lead the development of brand communication strategies, including creative development, media planning, and deployment across digital and traditional platforms. Competitive Analysis & Micro Marketing: Conduct regular competition mapping and lead micro-marketing activities tailored to specific regions or segments. Annual Operating Plan (AOP): Create and manage the Annual Operating Plan, including goal setting, budgeting, and performance tracking. Evaluate the effectiveness of the brand plan and optimize based on insights. Packaging Design: Collaborate with design and product teams to develop innovative and appealing packaging designs aligned with brand guidelines and consumer expectations. Qualification & Experience: MBA (Marketing) required Exp Min 8 years in FMCG industry ( Any FMCG will do , Food/oil is NOT mandatory) Needs to be an expert in Bengali (reading & writing) Candidate must have Core Marketing Experience, not in category manager.

About the Job: Our client, a reputed company engaged in manufacturing, distributing, and branding of edible oils & specialty fats in India, and a subsidiary of one of the worlds largest vegetable oil companies, has recently ventured into the spices segment, and is currently hiring for multiple Sales positions across various locations in Telangana and Andhra Pradesh states, in its spices division. Job Role: Area Sales Manager Department: Sales (Spices) Job Openings: 4 openings for 4 respective locations. Job Locations: Hyderabad, Vijayawada, Tirupati, and Visakhapatnam (Vizag). Experience : 15 years, experience in spices sales is required. Note: Candidates with experience in the respective locations will be preferred. Role: ASM Responsible for primary and secondary sales in the assigned territory (covering no more than 5 districts). Managing distributor appointments , outlet coverage, placements, and ensuring outlet throughput. Coordinating with HQ for processing secondary claims. Managing direct outlet business , ensuring smooth operations. Monitoring daily team performance , including: Market start time Time spent in each outlet Overall time spent in the market Total calls, productive calls, and new calls Providing recruitment support , including assisting HR with suitable candidate profiles for the assigned area. Team management , including on-field training and support. Tracking competitor activities and market trends. Planning and executing BTL (Below the Line) activities effectively. Qualification Graduate Post Graduate - desirable Work Experience: 15 years

About the Job: Our client, a reputed company engaged in manufacturing, distributing, and branding of edible oils & specialty fats in India, and a subsidiary of one of the worlds largest vegetable oil companies, has recently ventured into the spices segment, and is currently hiring for multiple Sales positions across various locations in Telangana and Andhra Pradesh states, in its spices division. Job Role: Territory Sales Officer/Territory Sales Executive (TSO/TSE) Department: Sales (Spices) Experience Required : 6 to 8 years. Experience in the spices sales is required. Qualification: Graduate Job Openings: 26 openings for multiple respective locations. Job Locations: Hyderabad, Warangal, Nizamabad, Mahabubnagar, Karimnagar, Visakhapatnam (Vizag), Srikakulam, Vijayawada, Vizianagaram, Vijayawada, Guntur, Eluru, Ongole, Nellore, Rajahmundry, Kakinada, Tirupati, Anantapur, Kadapa, Kurnool. Note: Candidates with experience in the respective locations will be preferred. Job Responsibilities: Responsible for managing assigned distributors (ideally wholesale distributors/ key area distributors), which includes: Achieving daily secondary targets (both outlet count and value) Submitting weekly stock reports in SFA Managing primary sales Processing secondary claims Managing a team of TSI/ISR , ensuring their performance in: Primary sales Secondary sales Outlet coverage Secondary claims management Responsible for direct outlet business, including: Managing orders and supplies from the company warehouse/ C&F Ensuring timely payment collection Adding new outlets on a monthly basis Distributor appointment in specified areas , including territories assigned to TSI/ISR Ensuring secondary orders (both individual and team targets) are serviced on time by the respective distributors Tracking competitor activities (pricing and schemes) Executing BTL (Below the Line) activities effectively