Assistant Brand Manager

Key Responsibilities:

• Brand strategy, brand positioning, and brand communication planning
  
• ATL, BTL, TTL, digital marketing, and social media campaigns
  
• Media planning, media buying coordination, and PR activities
  
• Execution and tracking of brand plans and marketing activations
  
• Trade marketing, demand generation, and on-premise/off-premise visibility
  
• Market research, consumer insights, and competitor analysis
  
• POSM planning, merchandising, and brand visibility execution
  
• Marketing budget planning, A&P control, and ROI analysis
  
• Coordination with creative agencies, digital agencies, and vendors
  
• Sales and marketing alignment for improved market execution
  
• Compliance with advertising regulations for alcohol brands
  
• MIS reporting and brand performance tracking
  

Key Skills & Experience:

• Brand Management | Marketing Strategy | Campaign Management
  
• Alcobev / Spirits / Whisky / Vodka / Premium Alcohol Brands
  
• Consumer Marketing | Trade Marketing | Digital Marketing
  
• Media Planning | PR | Influencer Marketing
  
• Budgeting | ROI Tracking | Market Analysis
  

Qualifications:

• Graduate in Marketing / Business Administration (MBA preferred)
  
• 4+ years of experience in Brand Marketing within Alcobev or FMCG
  
• Strong analytical, communication, and stakeholder management skills
  
• Ability to manage multiple projects in a fast-paced environment