Social Media Marketing

We are seeking a creative and results-driven Social Media & Influencer Marketing Executive to lead our social media presence, enhance brand visibility, and drive audience engagement and conversions across platforms. The ideal candidate will manage end-to-end social media operations including content creation, video production, influencer collaborations, community engagement, paid campaigns, and performance analytics.

Key Responsibilities:

Social Media Strategy & Management

• Plan, execute, and manage social media campaigns across Instagram, Facebook, LinkedIn, YouTube, and other platforms

• Develop and manage monthly content calendars aligned with business and marketing goals

• Ensure consistent brand voice, tone, and visual identity across all channels

Content Creation & Branding

• Create and publish engaging content including posts, reels, stories, carousels, graphics, and videos

• Write compelling captions and storytelling content to increase reach and engagement

• Coordinate with design and content teams to deliver high-quality creatives

Video Capturing & Editing

• Capture, edit, and produce high-quality short-form and long-form video content

• Optimize videos for different platforms and formats

• Stay updated with video trends, hooks, transitions, and storytelling techniques

Influencer Marketing

• Identify, shortlist, and collaborate with relevant influencers and creators

• Manage influencer outreach, negotiations, and campaign execution

• Track influencer deliverables, performance, and ROI

• Build and maintain long-term influencer relationships

Community Engagement & Growth

• Monitor, respond to, and engage with followers, comments, and messages

• Build an active online community and manage brand reputation

• Drive organic growth through audience interaction and trend participation

Analytics & Reporting

• Track and analyze performance using Meta Insights, Instagram Insights, Google Analytics, and other tools

• Prepare weekly and monthly performance reports with actionable insights

• Optimize content and campaigns based on data and results

Collaboration & Project Management

• Work closely with marketing, design, and content teams to ensure timely campaign execution

• Manage multiple projects, priorities, and deadlines efficiently

Trend Awareness

• Stay updated with social media trends, algorithm changes, tools, and emerging platforms

• Proactively suggest innovative ideas to improve engagement and growth

Qualifications & Skills:

• Bachelors degree in Marketing, Communications, Media, or a related field

• Proven experience in social media management, influencer marketing, and content creation

• Strong copywriting, storytelling, and creative thinking skills

• Excellent analytical, communication, and organizational skills