Brand Manager

Dear Candidates,

Greetings from Infinity Career Connect!

We are hiring Branding Manager for one of the leading manufacturers and exporters of Incense Sticks, Incense Cones and Dhoop Sticks, , Aroma oils, Essential oils across the world. It is ranked high amongst top manufacturers in the branded segment of incense companies in India.

JOB ROLE:

The Branding Manager will be responsible for developing, executing, and managing brand strategies across domestic (India), international (USA), and export markets. This role requires a dynamic individual with a strong grasp of performance marketing, content creation, digital platforms, and cross-functional coordination to ensure consistent brand visibility and engagement across all touchpoints.

RESPONSIBILITIES:

Domestic Market India

• Performance Marketing Content:

• Develop and manage content calendars
• Review creatives and supervise uploads
• Manage DMs and comments across platforms

• Paid Ads Coordination:

• Liaise with internal teams and agencies for India-specific paid campaigns

• Public Relations:

• Draft press releases and ensure consistent media visibility throughout the year

• Website & Shopify Management:

• Oversee content updates, banners, and hygiene
• Route customer queries and emails to relevant departments

• Email Marketing:

• Plan and execute D2C email campaigns

• WhatsApp Promotions:

• Coordinate GoKwik creative execution and campaign rollouts

• Reporting & Analysis:

• Prepare weekly and monthly performance reports

• Internal Communications:

• Conduct and participate in agency and internal meetings

International Market USA

• Social Media & Performance Marketing:

• Create and manage content calendars
• Oversee content creation and posting for both organic and paid campaigns

• Website Management:

• Maintain website banners and hygiene
• Track and respond to customer messages and queries
• Conduct inventory hygiene checks

• Reporting:

• Generate weekly D2C performance reports

Export Market

• Social Media Management:

• Manage content and posting for Sacred Elements and Export-specific pages

Qualifications & Skills:

• Bachelors degree in Marketing, Communications, or related field (MBA preferred)
• 58 years of experience in brand management, digital marketing, or related roles
• Strong understanding of D2C marketing, Shopify, and performance marketing tools
• Excellent written and verbal communication skills
• Proficiency in tools like Meta Ads Manager, Google Analytics, Klaviyo, Canva, etc.
• Ability to manage multiple stakeholders and agencies across geographies
• Strong analytical mindset with a flair for reporting and insights.

Interested candidates please share updated resumes to [HIDDEN TEXT]