Brand Manager

Manager Brand Marketing

• Brand Management:

  Own and execute annual brand strategy and communications while ensuring consistency with global guidelines and brand integrity. Build awareness by highlighting unique brand positioning and value.

• Customer Analysis:

  Identify customer insights, define buyer personas, and tailor brand communication to target audience preferences.

• Marketing Campaigns:

  Plan, create, and execute end-to-end brand-led campaigns, integrating creative direction, storytelling, and on-ground activation.

• PR & Events:

  Lead PR-led campaigns, seasonal events, and special launches in collaboration with agencies and media partners.

• Digital Marketing:

  Collaborate across teams to support integrated communication across print, CRM, digital, social media (Facebook, Instagram, LinkedIn, Twitter), and influencer marketing.

• Celebrity Management:

  Manage relationships and deliverables for celebrity brand ambassadors. Coordinate photo/video shoots and seasonal campaigns.

• Stakeholder Management:

  Work closely with internal teams (e.g., Sales, Ecom, Creative) and external partners (e.g., agencies, vendors, regional/global brand teams) to drive execution and manage approvals, costing, and reporting.

• Reports & Insights:

  Track campaign performance, analyze results against industry benchmarks, and recommend optimizations based on competitive intelligence.

Required Qualifications

• MBA from a

  premier institute

  with

  5–10 years

  of experience in brand marketing or communications.
• Strong understanding of brand strategy, consumer behavior, and media planning.
• Experience managing

  celebrity endorsements

  , digital campaigns, and PR events.
• Hands-on knowledge of

  social and digital marketing

  platforms and tools.
• Skilled in stakeholder management with strong cross-functional collaboration abilities.
• Excellent communication skills – written and verbal.
• Proficiency in

  Microsoft Excel, PowerPoint, and Word

  .
• Self-motivated, eager to learn, and comfortable in a fast-paced, evolving environment.

Why Fossil Group?