Job
Description
Sr. Executive Copywriter Location: Bangalore, India Department: Digital GBS / Marketplace Content Why Join Fossil Group? At Fossil Group, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We're committed to long-term value creation, driven by technology and our core values: Authenticity, Grit, Curiosity, Humor, and Impact. If you are a forward-thinker who thrives in a diverse, global setting, we want to hear from you. Make an Impact (Job Summary + Responsibilities) We are looking for a Sr. Executive – Copywriter to join our Digital GBS team at Fossil Group . In this role, you will be responsible for writing, editing, and proofreading compelling copy for digital marketplace platforms (3PPs) across NAM, EMEA, and APAC . You’ll ensure all brand content is on tone, optimized for SEO, and tailored for each region’s localization needs. What you will do in this role: Write, rewrite, and edit engaging product descriptions for 3PP (Third-Party Platform) sites. Develop A+ content for top sellers and key products in Brand Stores on 3PP platforms. Create marketing copy and banners for campaign pages, seasonal events, and promotions. Collaborate with graphic designers to align copy with visual assets. Proofread and ensure copy meets brand standards, style guides, and localization requirements. Coordinate with stakeholders across global markets to deliver relevant and impactful content. Integrate SEO strategy and keyword usage into product and marketing copy. Manage multiple content requests across regions while meeting deadlines and maintaining consistency. Who You Are (Requirements) Post graduate degree in Communication, Business, Fashion, or a related field. Minimum 5 years of professional copywriting experience, preferably in an e-commerce or digital marketing environment. Excellent written and verbal English skills. Knowledge of SEO writing principles and content optimization for digital platforms. Proven ability to manage multiple priorities and deliver on deadlines in a fast-paced environment. Strong communication and interpersonal skills; team-oriented and proactive. Proficiency in Microsoft Word, Excel, and Google Sheets. Adaptable and open to learning as business needs evolve. What We Offer Comprehensive Benefits: Includes health and well-being services. Paid Parental Leave & Return to Work Program: Support for new parents and caregivers with paid leave and a flexible phase-back schedule. Generous Paid Time Off: Includes, Sick Time, Personal Days, and Summer Flex Fridays. Employee Discounts: Save on Fossil merchandise. EEO Statement At Fossil, we believe our differences not only make us stronger as a team, but also help us create better products and a richer community. We are an Equal Employment Opportunity Employer dedicated to a policy of non-discrimination in all employment practices without regard to age, disability, gender identity or expression, marital status, pregnancy, race, religion, sexual orientation, or any other protected characteristic.
