Brand Manager

Key Responsibilities:

• Strategy & Execution

• Plan, execute, and optimize performance marketing campaigns across Meta, Google, YouTube, and other paid social channels.

• Run campaigns across quick commerce platforms in partnership with platform teams and internal stakeholders.

• Collaborate with creative and brand teams to ensure campaigns are aligned with brand voice and seasonal initiatives.

• Budget & ROI Ownership

• Manage monthly ad budgets with full P&L responsibility for performance marketing spends.

• Continuously track KPIs including CAC, ROAS, LTV, and conversion rates to improve campaign effectiveness.

• Channel Management

• Optimize listings, deals, and visibility on platforms like Instamart, Blinkit, Zepto, and Amazon Fresh to drive top-line growth.

• Use tools, A/B testing, and analytics to improve performance across all touchpoints.

• Analytics & Reporting

• Generate and share weekly/monthly performance reports with actionable insights.

• Use data to identify trends, scale successful strategies, and course-correct underperforming campaigns.

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Requirements:

• 3–5 years of hands-on experience in performance marketing, ideally in a D2C or consumer food brand.

• Proven track record of managing high-performing campaigns across Meta, Google, and commerce platforms.

• Strong analytical skills and command of tools like Google Analytics, Meta Ads Manager, Google Ads, etc.

• Experience working with quick commerce platforms (Swiggy Instamart, Blinkit, Zepto, etc.) is a strong plus.

• Ability to work in a fast-paced, high-growth startup environment with cross-functional teams.

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Preferred Qualifications:

• Familiarity with marketing automation and CRM tools like MoEngage, Clevertap, or WebEngage.

• Experience with e-commerce platforms like Shopify or WooCommerce.

• Passion for food, wellness, and consumer brands is a bonus.