Brand Manager

About the Role:

The Brand Manager will lead the end-to-end brand strategy for HouseEazy, ensuring consistency, clarity, and strong positioning across all customer touchpoints. This role involves building compelling brand narratives, driving high-impact campaigns, managing creative direction, and strengthening HouseEazy’s presence in the resale real-estate category.

Key Responsibilities:

• Drive the overall brand strategy and oversee execution across digital, offline, and partner channels.
• Build a sharp and cohesive brand narrative aligned with business goals, product positioning, and audience insights.
• Plan and execute integrated marketing campaigns focused on acquisition, engagement, and retention.
• Manage content, creative direction, communication guidelines, and brand tone of voice.
• Collaborate closely with performance marketing, product, sales, and leadership teams to ensure brand alignment.
• Monitor brand health, market trends, and competitive landscape to refine ongoing strategy.
• Manage agencies, production partners, influencers, and freelancers to deliver high-quality output.
• Oversee PR, social media strategy, brand collaborations, and event branding initiatives.
• Ensure all communication is consistent, high-quality, and data-informed.
• Lead, plan, and execute all marketing-related initiatives end to end.

Requirements:

• Proven experience in brand building, campaign execution, and communication strategy.
• Strong understanding of consumer behavior, digital platforms, and creative processes.
• Ability to translate business needs into clear, actionable brand initiatives.
• Comfortable working in a fast-paced, high-ownership environment.
• Excellent written and verbal communication skills.
• Experience in real estate or high-growth consumer startups is a strong advantage.