Job
Description
About Company Intellipaat is a leading online training and certification provider, offering comprehensive courses in various domains, including Data Science, Cloud Computing, AI, and more. We are dedicated to delivering high-quality educational content and empowering learners worldwide to achieve their career goals. We have more than 10 million learners from 150+ countries learning on our platform. We collaborate with the world's top Universities like MIT, IITs, and others to create courses to enhance employability for working professionals and freshers. 🏆Recognized by Economic Times as the most preferred edtech company, Intellipaat has experienced 10X growth in the past year. Join us for a journey of sustainable career growth, job security, and continuous learning! 📈 Job Title: Marketing Manager ( Brand Marketing) Location: Bangalore (On-site) Mode - Work from Office Working Days - 5 Days Key Responsibilities: Develop, manage, and scale Intellipaat partner marketing programs. Optimize affiliate campaigns to maximize reach, conversion, and ROI. Analyze performance metrics, track KPIs, and prepare regular reports. Collaborate with the content, SEO, and paid teams to align messaging and promotions. Strengthen Intellipaat’s brand positioning across digital and offline channels. Craft compelling brand narratives, campaigns, and collaborations that drive awareness and engagement. Plan and execute branding campaigns across social media, PR, influencer channels, and partnerships. Conduct competitor benchmarking and trend analysis to identify brand opportunities. Work closely with creative and content teams to ensure brand consistency. Who We Are Looking For: Experience: 3-6 years in Digital Marketing, or Brand Partnerships (preferably in EdTech, B2C, or Upskilling sector). Strong Network: Existing relationships with tech influencers, educators, and career-focused content creators. Data-Driven & ROI Focused: Proven ability to analyze campaign performance and optimize strategies for better conversions. Creative & Strategic Thinking: Ability to identify viral opportunities and craft compelling brand narratives through influencer collaborations. Excellent Communication & Negotiation Skills: Strong ability to build relationships and negotiate win-win deals with influencers. Platform Expertise: In-depth understanding of YouTube, Instagram, LinkedIn, Twitter, and emerging digital platforms. Show more Show less
