Brand Manager – Digital & Growth

Role Overview

U-Vita Nutrition is looking for a Brand Manager who can think strategically about brand amplification while also ensuring strong execution on the digital front. This role requires a balance of creative thinking, planning, and hands-on coordination with both internal teams and external partners.

The ideal candidate will be responsible for shaping how the perception of the brand grows online and ensuring that ideas move smoothly from concept to execution.

Key ResponsibilitiesBrand Strategy & Amplification

• Develop and execute brand strategies to strengthen U-Vita’s positioning across digital platforms
• Plan brand campaigns, product launches, and awareness initiatives aligned with business goals
• Ensure brand consistency in tone, visuals, and messaging across all digital touchpoints

Digital Execution & Coordination

• Coordinate with internal teams (content, design, performance, marketing)
• Manage and brief external agencies, freelancers, and partners
• Own timelines, deliverables, and quality control for all digital initiatives

Content & Campaign Management

• Ideate content themes, storytelling formats, and campaign concepts
• Review and approve creatives, copies, and videos before publishing
• Work closely with nutritionists, experts, and creators to maintain credibility-led communication

Performance & Optimization

• Monitor campaign performance, engagement, and brand health metrics
• Share insights, learnings, and recommendations for continuous improvement
• Support performance marketing initiatives with brand-aligned inputs

Cross-Functional Collaboration

• Work closely with leadership, sales, product, and marketing teams
• Act as the central point of contact for all brand-related digital activities

Desired Skills & Qualifications

• 3–6 years of experience in brand management, digital marketing, or marketing communications
• Strong understanding of social media platforms, content marketing, and digital ecosystems
• Experience managing agencies and cross-functional teams
• Ability to balance creative thinking with execution discipline
• Strong communication, coordination, and project management skills
• Experience in FMCG, wellness, nutrition, or lifestyle brands is an added advantage

What We’re Looking For

• A brand-first thinker with an execution mindset
• Someone who can take ownership and drive outcomes
• Comfortable working in a fast-paced, growth-oriented environment

Location: Mumbai
Experience: 3–6 Years
Employment Type: Full-time
CTC: As per market standards
Reporting To: Chief Marketing Officer (CMO)
Website: www.uvitanutrition.com

Key Performance Indicators (KPIs)

• Growth in brand awareness and engagement across digital platforms
• Quality, consistency, and timeliness of brand and campaign execution
• Performance of content and brand campaigns (reach, engagement, recall)
• Effectiveness of coordination with internal teams and external partners
• On-time delivery of campaigns, launches, and digital initiatives
• Contribution to lead quality and brand-led growth metrics

Job Type: Full-time

Pay: ₹20,146.12 - ₹68,417.57 per month

Work Location: In person