Brand & Content Marketing Manager

Brand & Content Marketing ManagerLocation: Bengaluru, Karnataka, India (Hybrid/Remote)About MoneyFactory:MoneyFactory is democratizing wealth creation in India through an AI-powered, UPI-integrated mutual fund platform. As SEBI-licensed and part of Google for AI Startups, we empower the Indian middle class by simplifying investing for the masses. Our ambitious goal: to achieve ₹100 Crores in AUM within 12 months by building a nation of savers.The Mission-Driven RoleYou're more than a marketer; you're a storyteller and trust-builder for a financial revolution. Your passion for making complex finance simple and accessible will shape MoneyFactory's voice. You'll translate our vision into compelling narratives, building a brand that resonates deeply with millions and positions us as India's leading National Savings Platform.Your Impact (Key Responsibilities) * Brand Voice & Consistency: Implement and manage MoneyFactory’s brand guidelines, ensuring a consistent, trustworthy, and empathetic voice across all touchpoints. * Content Strategy & Creation: Develop and execute an education-first content strategy. Create engaging content (blogs, videos, infographics, social media, website copy) that simplifies mutual funds and highlights the benefits of automated savings for the masses. * Compelling Storytelling: Craft narratives around our mission, user success, and industry leadership. * Community Engagement: Support initiatives that foster a vibrant community around financial empowerment. * Communications Support: Assist with PR efforts, press releases, and media outreach, ensuring brand messaging is clear and impactful. * Partnership Content: Collaborate on content initiatives with strategic partners like ICICI Prudential and SBI to amplify our reach and credibility.Who You Are (Required Qualifications) * Experience: 4+ years in brand marketing, content marketing, or communications roles, preferably within FinTech, EdTech, or a consumer-focused startup. * Storytelling Prowess: Proven ability to simplify complex topics into clear, engaging, and action-oriented content for diverse audiences. * Brand Guardian: Strong understanding of brand strategy, messaging, and building consistent brand experiences. * Content Production: Experience with various content formats (written, visual, video scripts) and distribution channels. * Mission Alignment: A genuine passion for financial inclusion and empowering the Indian middle class through accessible technology.Preferred Qualifications: * Experience in the Indian market, understanding local cultural nuances for communication. * Familiarity with digital marketing tools and analytics. * Experience working closely with product and design teams.Why Join MoneyFactory * Transformative Impact: Directly shape the brand that empowers millions of Indians to achieve financial freedom. * Strategic Role: Play a pivotal role in building a national platform, working closely with the Founder and CMO. * Growth Potential: Competitive monthly retainer, significant Stock Appreciation Rights (SARs), and a clear pathway to direct equity post-Seed Round. * Dynamic Environment: Be part of a lean, high-impact team backed by Google for AI Startups.