Brand & Content Manager

About The Role

visionary Brand & Content Manager

strengthen brand perception through powerful content and innovative video marketing.

5+ years of experience in content creation, video branding, PR, and stakeholder communication

hands-on leader who can not only manage but also ideate and produce impactful video content

Key Responsibilities

• Brand Perception & Stakeholder Engagement
• Build and elevate GIBS’s reputation among students, alumni, parents, stakeholders, and industry leaders.
• Develop strategic communication that highlights the college’s vision, achievements, and industry relevance.
• Video Branding & Creative Content Development
• Introduce fresh creative ideas for video campaigns, storytelling formats, and digital series.
• Ideate, create, and deliver innovative video content (student stories, faculty insights, campus life, success stories, event highlights, reels).
• Lead the video branding strategy to position GIBS as a thought leader in education.
• Review, edit, and finalize all video and content deliverables to ensure high quality and brand alignment.
• Digital & Social Media Strategy
• Drive social media growth with innovative video-led campaigns and storytelling.
• Manage the digital presence of GIBS across LinkedIn, Instagram, YouTube, and Facebook.
• Use analytics and insights to refine campaigns for engagement and visibility.
• PR, Media & Event Communication
• Oversee PR campaigns, media relations, and external communication for brand visibility.
• Host and co-produce IRE Talks, podcasts, and signature GIBS events.
• Collaborate with influencers, media houses, and partners for wider reach.
• Resource & Team Leadership
• Lead and manage creative teams, freelancers, and agencies to execute campaigns.
• Foster a culture of innovation and experimentation in content creation.
  

Qualifications & Experience

• Bachelor’s/Master’s in Marketing, Communications, Media, or related field.
• 5+ years of experience in content creation, video marketing, and brand management.
• Strong expertise in video production, editing, and digital storytelling.
• Proven record of creative content innovation for branding.
• Excellent communication, leadership, and presentation skills.
• Prior experience in hosting/moderating events, podcasts, or thought-leadership sessions is a plus.