Brand Content Copywriter- Beauty

Copywriter

writing with intent

Role & Responsibilities

• Write high-impact copy for

  ads (Meta, Google, YouTube), landing pages, website banners, and CTAs

• Craft

  product-led copy

  that clearly communicates benefits, USPs, and results without overpromising
• Write and refine

  email and CRM copy

  focused on clicks, conversions, and clarity
• Collaborate closely with

  performance marketing, design, and content teams

  to ensure messaging aligns with campaign goals
• Adapt brand tone across formats while keeping it consistent, confident, and premium
• Optimise copy based on performance data, feedback, and A/B test learnings
• Ensure all copy is

  factually accurate

  , compliant, and aligned with skincare best practices

What We’re Looking For

• 2–3 years of experience as a Copywriter (D2C, beauty, lifestyle, or performance-driven brands preferred)
• Strong understanding of

  conversion-focused writing

• Ability to write

  short, sharp, persuasive copy

  without sounding salesy
• Comfort working with data, feedback, and iteration
• Clear grammar, strong structure, and attention to detail
• Experience writing for ads, landing pages, and digital campaigns is a must

Nice to Have

• Experience in skincare, beauty, or wellness
• Familiarity with performance marketing metrics (CTR, CVR, ROAS)
• Ability to balance creativity with business goals

Why Join SkinBae

• Work with leading global Korean beauty brands
• High ownership and visibility of your work
• A fast-growing, focused team that values clarity, accountability, and quality
• Opportunity to shape how premium Korean beauty is communicated in India

To apply:

Share your resume and 3–5 relevant writing samples (ads, landing pages, or campaign copy preferred).