Brand & Communications Lead

About the Company:

Role Summary:

Key Responsibilities:

Amplification:

• Identify, craft, and elevate compelling brand stories highlighting student, teacher, and product successes.
• Define and lead brand strategy, including positioning, tone of voice, and visual identity across channels.
• Leverage cultural insights and trends to keep brand narratives relevant and resonant.
  

Communication:

• Lead social-first campaigns across YouTube, Instagram, Meta, Twitter, and emerging platforms.
• Design cohesive brand campaigns to build awareness, engagement, and brand love.
• Collaborate with Performance Marketing, Product, and Content teams to ensure aligned messaging.
• Manage internal teams and agency partners for efficient campaign execution with consistent brand voice.
  

Virality:

• Drive organic reach and sharing through innovative campaigns and influencer/creator engagement.
• Track brand health metrics (awareness, salience, affinity, virality) and use insights to iterate campaigns.
• Apply data-driven evaluation methods to improve campaign performance and reach.
  

Qualifications:

• 5 12 years in brand communications at digital-first or tech-enabled consumer brands.
  
• Proven track record in social-led brand building, virality, and youth-targeted campaigns.
• Strong creative instincts paired with analytical rigor.
• Bonus: experience with mass awareness or large-scale campaigns.
  

Key Competencies:

• Digital brand strategy and social-first storytelling.
• Trend and culture mapping for relevance.
• Influencer and community engagement.
• Campaign leadership and performance tracking.
• Cross-functional collaboration with growth, product, and content teams.
  

Behavioral Competencies:

• Ownership mindset and entrepreneurial spirit.
• Deep consumer empathy.
• Bias for action and adaptability.
• Balance of creative thinking and data-driven decision-making.
• Ability to influence stakeholders and inspire teams.
• Awareness of youth, digital, and internet trends.
  

Why Join:

• Work closely with founders and senior leaders to shape brand DNA.
• Deliver measurable learning impact for millions of students nationwide.
• High autonomy, ownership, and performance-driven role.
• Opportunity for long-term growth and wealth creation.