Brand and Marketing Manager - B2B Digital Marketing | Food Regulatory Tech

Brand and Marketing Manager – B2B Digital Marketing | Food Regulatory Tech

Location: Mumbai | Full-time | Sector: AI + Food Labelling Regulations + Export Labelling Compliance

About Us

LabelBlind® is India’s first AI-powered food labelling solution, empowering food brands to simplify regulatory compliance

What We Are Solving

Food brands today face a maze of evolving labelling rules, export compliance

Who We Are Looking For

A digitally fluent, data-smart, and content-strong Brand and Marketing Manager

Key Responsibilities

• Plan and execute

  LinkedIn-first B2B marketing campaigns

  targeting food marketing, R&D, and regulatory professionals
• Write compelling content: product stories, customer spotlights, regulatory updates, and thought leadership posts
• Work with the founders to shape messaging aligned with customer pain points
• Analyse and optimise campaigns using performance metrics (CTR, CPL, engagement rates)
• Design and manage

  social media calendars

  , email campaigns, landing pages, and marketing funnels
• Coordinate with design and content partners to produce creative assets
• Manage budgets with

  ROI accountability

You Should Have

• 3-4 years of experience in digital marketing, preferably in

  B2B tech, SaaS, or compliance-heavy industries

• Strong understanding of LinkedIn

  as a demand generation platform
• Excellent copywriting and storytelling skills — with a flair for simplifying complex ideas
• Familiarity with

  SEO

• Conversant with design tools (Canva/Figma), and marketing automation platforms

• Comfort with numbers: you know how to read a dashboard and optimise spend

• Hunger to grow with a category-defining startup at the intersection of food, AI, and regulation

Why Join Us?

• Work at the forefront of

  food-tech and AI compliance

• Be part of a mission-driven company solving real problems for global food brands

• Learn directly from founders and work with top-tier clients

• Make measurable impact — on the company, your career, and the future of food safety