Brand and Marketing

Epoch Elder Care is looking for a Content Writer - Brand and Marketing. This position will report to the Head of Marketing. She/he will assist with the development and management of communication and a variety of other creative and content tasks as assigned. Through this role, one gets to interact with senior members of the internal & external team, understand the industry and learn how marketing strategies are devised from the ground up.

Primary responsibilities

• Create compelling and high-quality written content in specific time frames, including short and long pieces for various communication channels.
• Consistently compose creative and engaging content for website, digital, and social media – blogs, social media posts/ads content, articles, newsletters, press releases, announcements, etc. based on concepts and stories of Epoch.
• Proofread content for errors and inconsistencies.
• Create opinion articles for leadership team.
• Identify customer and industry needs, understand gaps, and develop projects based on analysis.
• Manage and execute ongoing projects – client speak, plaques, cards, celebrating lives.
• Conduct keyword research and use SEO best practices in content to increase website traffic, ensuring relevant, SEO-compliant content is uploaded.
• Create and manage postings and analyze Facebook, LinkedIn, YouTube, Instagram, and other digital platforms, as relevant.
• Work closely with different departments at Epoch to align marketing efforts and provide necessary support in terms of marketing materials and initiatives.
• Participate in team meetings and brainstorming sessions to generate new ideas and approaches.
• Create and update various sales and marketing collaterals and processes – brochures, newsletters, and presentation decks – and maintain a record of all information.
• Assist in Online Reputation Management, ensuring all statistics and information are updated on all online portals where Epoch is mentioned.
• Perform other content-related work, as assigned.

Qualifications

• Bachelor’s degree in Marketing, English, Journalism, or related field from an accredited institution.
• Minimum 2–3 years’ experience in content writing and project management.
• Excellent communication and writing skills.
• Proven work experience as a Content Writer with a portfolio of published articles/content.
• Strong attention to detail.
• Gives and welcomes feedback.
• Ability to work with a team and independently.
• Able to adapt to changing market dynamics and adjust content strategies accordingly.