Below the Line (BTL) Marketing Manager

Job Summary

BTL Marketing Manager

Key Responsibilities

Local Campaign Execution

• Plan and implement on-ground BTL marketing activities such as fertility camps, awareness drives, and outreach events in the assigned region.
• Identify high-potential areas and local opportunities for brand visibility and lead generation.

Community & Hyperlocal Engagement

• Build strong local partnerships with clinics, pharmacies, local influencers, NGOs, and community leaders.
• Customize campaigns based on regional audience behavior and demographics.

Social Media Management

• Manage clinic-level social media pages with relevant and engaging content.
• Capture and post live event updates, testimonials, and community stories.

Event Management

• Take full ownership of organizing fertility camps and other brand eventsright from venue finalization, promotion, vendor coordination, to on-ground execution.
• Ensure a seamless experience for all stakeholders and attendees.

Reporting & Performance Tracking

• Maintain detailed reports of all BTL activities, leads generated, ROI, and budget spent.
• Share weekly and monthly reports with the BTL Marketing Head and suggest improvements.

Brand Representation

• Serve as the face of the brand in local interactions, maintaining professionalism and brand integrity.
• Ensure all materials and communications align with brand standards.

Coordination & Compliance

• Coordinate with the central marketing and operations teams to ensure alignment of messaging and goals.
• Ensure adherence to all legal, ethical, and company policies during all activities.

Candidate Profile

Qualifications & Experience:

• 2–4 years of experience in BTL/field marketing, preferably in healthcare, diagnostics, wellness, or service-oriented sectors.
• Proven ability to manage events, field campaigns, and vendor partnerships.
• Local language fluency (Telugu preferred) and familiarity with the local geography and culture.

Skills:

• Strong communication, negotiation, and interpersonal skills.
• Ability to multitask and handle on-ground challenges with agility.
• Knowledge of digital platforms like Facebook, Instagram for local engagement.
• Willingness to travel locally within the region for campaigns and events.