BD Manager- Wise Programs

Role Overview:

The role involves driving business development through market research, lead generation, and strategic

outreach to build partnerships in the skilling and education ecosystem. The incumbent will engage with

stakeholders to assess needs, pitch MSU’s programs, and negotiate customized proposals. Coordination

with internal teams ensures seamless partner onboarding and program implementation. The role also

includes performance tracking, representation at key forums, and nurturing long-term relationships for

sustained growth.

Responsibilities:-

• Conduct in-depth market research to identify potential industry partners, corporates, training providers, and institutions for collaboration across sectors.
• Build and maintain a high-quality lead pipeline for Skill Certification Programs, Work Integrated Degree Programs, Industry-Integrated Education Pathways, Credit-Based Programs under NEP 2020 and Future Skills and Emerging Technologies (AI, Data Science, Cybersecurity, etc.)
• Monitor trends and competitor offerings in the skill-based and work-integrated education ecosystem.
• Initiate structured and targeted outreach campaigns via calls, emails, LinkedIn, and other platforms.
• Collaborate with academic, legal, and operations teams to create customized proposals, MoUs, commercial terms, and implementation frameworks.
• Finalize and close partnership agreements with appropriate documentation and approvals.
• Ensure successful conversion of leads into formal partnerships.
• Coordinate with internal departments (admissions, academics, delivery, operations) for seamless partner onboarding and program activation.
• Represent MSU at events, industry forums, roundtables, and partner meetings to position MSU as a leader in skill-based and industry-integrated higher education.

Qualifications:

• Bachelor's/Master’s degree in Business, Marketing, or a related field.
• 5–10 years of experience in business development, corporate partnerships, or institutional sales.
• Experience in education, skill development, apprenticeships is preferred.
• Strong corporate sales, consultative selling, and negotiation skills.
• Excellent communication and stakeholder management abilities.
• Knowledge of NSDC, NAPS, NEEM, or other apprenticeship frameworks is a plus.