BD Manager ( Corporate Solutions)

Key Responsibilities:

1. Market Research & Opportunity Mapping

• Identify high-potential industries and sectors for corporate learning and work-integrated education partnerships.
• Analyze market needs in areas such as digital transformation, future skills, AI capabilities, and leadership development.
• Maintain a database of corporate leads, HR/L&D heads, and decision-makers.

2. Lead Generation & Prospecting

• Execute outreach strategies via cold calling, email campaigns, LinkedIn, and professional networks.
• Build a strong and consistent pipeline through events, webinars, and thought-leadership initiatives.
• Maintain structured follow-ups to convert leads to opportunities.

3. Client Engagement & Needs Assessment

• Conduct consultative discussions with key stakeholders to understand business challenges and capability-building needs.
• Map requirements to MSU's portfolio of offerings, including work-integrated degree programs and executive learning solutions.

4. Solution Pitching & Proposal Development

• Present tailored learning solutions that align with the client's strategic goals.
• Work with internal academic and product teams to co-create proposals, MoUs, pricing plans, and learning roadmaps.

5. Negotiation & Deal Closure

• Lead negotiations on commercial terms, deliverables, and customization.
• Finalize contracts and ensure smooth documentation and transition to delivery teams.

6. Internal Collaboration & Coordination

• Liaise with product, academic, and delivery teams to ensure successful program implementation.
• Support client onboarding and resolve early-stage delivery issues, if any.

7. Client Relationship Management

• Maintain long-term strategic relationships with corporate partners.
• Explore upselling, renewal, and new engagement opportunities based on client feedback and success stories.

8. Reporting & Target Tracking

• Update CRM systems with accurate pipeline data.
• Provide weekly/monthly reports on outreach, leads, and closures.
• Track performance against quarterly and annual revenue targets.