B2B SaaS SEO Lead - Inbound Lead Specialist

SEO Lead – Inbound Growth Specialist

Who We Are – Flowace.ai

Flowace

SEO Lead

What You’ll Own

SEO Lead

This is a high-impact role where you’ll work closely with content, product marketing, and growth teams to bring high-quality traffic and conversions, not just vanity metrics.

Your Day-to-Day

• Build and lead a scalable SEO strategy with a clear focus on

  inbound lead generation

  .
• Perform keyword research aligned with

  B2B SaaS user journeys

  , decision stages, and product use cases.
• Optimize on-page elements, meta structures, content hierarchy, and internal linking like a pro.
• Track, analyze, and report SEO KPIs that matter—traffic, rankings, MQLs, and conversions.
• Own Organic Growth Strategy, who can develop & execute a comprehensive organic marketing strategy across SEO, content, social and product-led content initiatives to drive traffic and qualified leads.
• Lead SEO efforts such as managing keyword research, technical SEO and on-page optimization.
• Build organic brand presence via LinkedIn, Quora, Reddit and relevant B2B communities. Promote product use cases and insights through the voice of founders and SMEs.
• Implement CRO best practices across organic landing pages and blog posts.

What You Bring

• 4-7 years of proven experience driving SEO performance in a

  B2B SaaS environment

  .
• Strong understanding of the

  entire SEO stack

  —on-page, off-page, technical.
• Deep expertise with tools like

  Google Analytics, Ahrefs, SEMrush, Google Search Console, Screaming Frog

  , and

  GA4

  .
• Track record of

  growing organic traffic + converting it to leads

  in a competitive niche.
• Strong understanding of the SaaS buyer journey and PLG models.
• Content-first mindset with the ability to optimize or guide high-quality, keyword-rich content.
• Data-driven mindset with a bias for experimentation and ROI.

💎 Bonus Points

• Experience with

  HubSpot

  or other marketing automation tools.
• Exposure to

  international SEO

  or multilingual content strategies.
• Understanding of

  conversion rate optimization (CRO)

  and A/B testing.
• Familiarity with

  AI-driven SEO tools

  or programmatic SEO.

🌟 Why Join Flowace?

• Build the organic growth engine of a

  globally scaling SaaS startup

  .
• Be part of a

  remote-first, high-ownership culture

  that values experimentation.
• Collaborate with marketers, designers, and developers who care deeply about product-led growth.