B2B Marketing Manager

You will be responsible for developing and executing B2B marketing strategies aligned with business objectives and sales targets. This includes creating comprehensive marketing plans, conducting market research to identify target markets and analyze competitive landscapes. Your role will involve managing lead generation campaigns across various channels such as SEM, social media, email, and content marketing to attract and qualify potential leads. You will also be tasked with developing compelling content tailored for business audiences, including white papers, case studies, webinars, and blog posts. Tracking ROI and managing marketing budgets effectively will be part of your responsibilities. Collaborating with sales and product teams to align marketing efforts with overall business strategy and messaging is also crucial. Additionally, you will analyze and report on marketing performance by tracking key metrics and providing regular reports to stakeholders. To excel in this role, you must possess strategic thinking and planning skills to implement effective marketing strategies. A strong understanding of B2B marketing principles, including lead generation, content marketing, digital marketing, and sales enablement, is essential. Excellent communication, interpersonal, analytical, and problem-solving skills are also required. Proficiency in marketing technologies such as CRM systems and marketing automation platforms is preferred. This is a full-time, permanent position with benefits including cell phone reimbursement and health insurance. The work location is in person.,