Axis Bank Foundation:AXISBF - Team

ABF Team

INTERNAL USAGE

No. of Vacancies: 1Reports toVPIs a Team leaderNoTeam SizeGrade: ManagerBusiness: ABFDepartmentSubLocation: Worli, Mumbai (Hybrid)About ABFAxis Bank Foundation (ABF) was set up in 2006 to provide a strategic approach for the Corporate Social Responsibility of Axis Bank Ltd. (ABL) and its subsidiaries. It is registered as a Public Charitable Trust under the Bombay Public Trust Act. The Foundation has adopted a research and consultation-linked approach to inform its strategy and implementation approaches for development. ABF works towards making rural communities self-reliant through its Sustainable Livelihood Programme, launched in 2011. Through multi stakeholder dialogues and deliberations, ABF supports strong grassroot organisations in building localized interventions with potential to translate into sustainable livelihood solutions.For the last decade, ABF has been addressing the socio-economic and ecological challenges faced by rural communities in some of the most remote regions in India. Under the programme, the Foundation focuses on creating creditable paths to stable livelihoods for rural communities and skill development for rural and peri-urban youth. Axis Bank Foundation s vision is to create resilient communities, with self-sustaining ecosystems that are managed by the very people they benefit. Every project is designed and implemented according to the varied requirements and aspirations of each community. This is achieved by working with several entities ranging from NGO partners, on-ground community workers and members of collectives.Our work spans across geographies and sectors, and we aim to communicate this work with clarity, authenticity, and purpose.About the RoleAs Manager Communications, you will play a central role in shaping and executing ABF s communication strategy across platforms. This is a dynamic, hands-on role suited for someone who enjoys crafting stories, translating grassroot insights into compelling content, and managing ideas from concept to completion. You ll be actively engaging with the programme teams, leadership, and creative partners to bring the Foundation s voice to life.We are specifically looking for someone with strong journalistic instincts, writing excellence, digital fluency, sharp eye for story angles that are insightful & engaging and skilled in translating grassroots experiences into credible, accessible narratives that resonate with diverse audiences.Key ResponsibilitiesPrimary Responsibilities:1. Content Creation & StorytellingWrite high-quality content including case studies, articles, reports, newsletters, leadership communication, and social media posts.Bring a journalistic lens to development communication translating programme insights and field data into accessible, engaging long-form and short-form narratives for different internal and external communication channelsDraft press releases, speeches, and op-eds when requiredWork closely with Communications Head to build the narrative of the foundation across multiple formats and stakeholder requirements.2. Social MediaBuild and manage platform-specific content calendars (LinkedIn, Instagram, YouTube, etc. ).Create visually engaging posts using tools like Canva and similar tools ensuring brand consistencyMonitor social media performance, extract insights, and refine strategies to drive engagement and visibility3. Campaigns & Creative ProductionSupport the ideation and rollout of campaigns in collaboration with the Communications Head.Support development of short films, reels, and photo features that reflect the Foundation s values and impactLiaise with filmmakers, photographers, editors, printers and other creative partners on briefings, scripts, shoot planning and timelines.Ensure timely delivery and alignment with narrative goalsSecondary Responsibilities:4. Archive & Collateral ManagementBuild and maintain a well-organised archive of all communications content and creative assetsDesign and support the creation of internal and external collaterals such as presentations, reports, and emailers5. Coordination & ExecutionCollaborate with programme team and grassroot partners to source authentic stories, hi-res visuals, and updates from the field.Manage workflows with external communication and creative partners ensuring quality and timelinesSupport events, exhibitions, and communication-related outreach activities end to end.Attributes & Work EthicStrong journalistic curiosity and storytelling instinctDemonstrates ownership, discipline, and a sharp eye for detailEnjoys and understands the development sector and its contextSelf-starter, organised, dependable, and comfortable juggling multiple prioritiesCollaborative and respectful, with a solution-oriented mindset to challenges.Willing to roll up sleeves and get the work done writing, editing, formatting, creatingComfortable working both independently and as part of a close-knit team.Committed to building meaningful, credible communication rooted in real impact.Role Proficiencies5 7 years of experience in communications, content, or digital media preferably in the social impact, development sector or CSRGraduate/Postgraduate in Mass Communication, Journalism, Digital Marketing, or related fields.Exceptional writing and editorial skills with a strong grasp of narrative developmentFamiliarity with video/photo production workflows and coordinationAbility to independently manage and coordinate multiple projectsProficiency in tools like Canva, Microsoft Office, and social media scheduling/analytics tools.Bonus: Interest or experience in using AI tools to support content workflows and ideation.Why This Role MattersThis role offers the opportunity to shape how rural development is understood and communicated with depth, clarity, and purpose. It s ideal for someone who loves writing, brings structure to creative processes, and takes pride in timely, thoughtful execution. If you thrive in a fast-paced, impact-driven environment and want to work in a team that is committed to build a purposeful brand rooted in trust and credibility, this role is for you.#ComeAsYouAre We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply