AVP Growth

Role Overview :

driving Cuemath’s global brand strategy while ensuring strong execution across brand channels

ROAS and efficiency

Key Responsibilities

Brand Strategy & Planning

• Develop the

  annual brand pla

  n
• Translate high-level strategy into

  clear channel-level plans and execution roadmap

  s
• Ensure

  brand positioning and messagin

  g resonates with parents across geographies

Execution & Channel Ownership

• PR & Communication

  s: Build a strong global PR engine to drive awareness and credibility

• Media & Campaign

  s: Manage media plans (ATL/BTL/digital), optimize investments, and measure brand lift

• Social & Influencer

  s: Scale social presence and influencer marketing, ensuring measurable ROI on campaigns

• SEO/AE

  O: Drive organic visibility and discovery through robust SEO/AEO strategies

• Partnership

  s: Build and manage brand collaborations and partnerships that drive reach and trust

Data, Measurement & Optimization

• Set up systems to

  track channel performanc

  e with clear KPIs (reach, engagement, traffic, top-of-funnel conversions)

• Monitor and optimize ROA

  S across brand campaigns and influencer/partnership spends
• Use data-driven insights to refine campaigns, test new formats, and scale what works

Leadership & Collaboration

• Lead a

  high-performing brand and communications tea

  m
• Collaborate closely with

  all stakeholdr

  s to deliver results

Qualifications & Experience

• 10–15 years of experience i

  n brand marketing with proven execution excellen

  ce (EdTech or digital-first brands preferred
• Strong track record i

  n scaling brand campaigns with measurable outcomes (ROAS, brand lift, funnel growt

  h
• Hands-on experience i

  n SEO/AEO, PR, influencer marketing, partnerships, and media planni

  ng.
• Ability t

  o balance strategy with executi

  on, moving seamlessly between high-level planning and tactical delivery.
• Stron

  g analytical minds

  et with expertise in tracking, reporting, and optimizing multi-channel campaigns.
• Exposure t

  o global markets (esp. U

  S) is highly desirable

Why Join Us?

• Drive brand leadership at scale across 80+ countries.
• Be part of a mission-driven company making kids MathFit for life.