Asst. Marketing Manager

Job Title:

Location:

Experience:

Education:

Industry:

Employment Type:

Role Overview

Key Responsibilities

• Branding & Campaign Execution
• Implement marketing strategies across ATL and BTL
• Collaborate with creative agencies and vendors to develop branding collaterals, videos, product brochures, corporate gifts and digital assets
• Support branding initiatives, ensuring brand consistency across all touchpoints
• Digital & Content Marketing
• Manage and update digital channels like website, LinkedIn, email campaigns.
• Develop content (case studies, blogs, social media posts, pod casts, presentations) to enhance brand visibility.
• Track and optimize digital performance metrics
• Event & Exhibition Support
• Coordinate participation in trade shows, exhibitions, and networking events.
• Manage branding, and promotional materials for events.
• Support the sales team with marketing materials and lead generation.
• Market Research & Competitive Analysis
• Research industry trends, competitor activities, and customer preferences.
• Analyse campaign performance and provide optimization insights.
• Maintain a database of case studies, testimonials, and customer feedback.
• Marketing Operations & Coordination
• Align marketing efforts with sales, product, and R&D teams.
• Coordinate with external agencies for PR, advertising, design, and content.
• Oversee budget tracking, vendor management, and reporting.
  

Key Skills & Qualifications

• MBA in Marketing from a reputed institution.
• 2-3 years of experience in marketing; prior experience in an advertising agency is a plus.
• Strong understanding of branding, digital marketing, content marketing, and event management.
• Hands-on experience in executing ATL, BTL, digital, and offline marketing initiatives.
• Excellent written and verbal communication skills.
• Proficiency in social media, email marketing, website management, and digital analytics tools.
• Ability to multitask, work in a fast-paced environment, and collaborate with multiple stakeholders.
  

What We Offer

• Opportunity to work with a leading name in the textile chemicals industry.
• Exposure to global B2B marketing in the textile and chemical space.
• A collaborative and learning-oriented work environment. Resil Chemicals is ‘Great Place to Work’ certified.
• Competitive salary and growth opportunities within the company.