Asst. Manager - Digital Marketing

Job Description:

A. YouTube Channel Strategy & Growth

• Create and execute YouTube growth strategies (content

planning, posting schedules, optimization)

• Conduct keyword research for YouTube SEO
• Optimize titles, descriptions, tags, thumbnails, and playlists
• Analyze YouTube Analytics (CTR, watch time, retention, RPM,

growth)

• Coordinate with video editors/designers for thumbnails and

content flow

• Suggest content ideas based on trends, competitors, and

analytics

B. Google Ads & Paid Marketing

• Plan, launch, and manage Google Ads campaigns (Search &

Display)

• Perform keyword research and ad copy optimization
• Monitor budgets, CPC, conversions, and ROAS
• A/B test ads and landing pages
• Generate regular performance reports

C. Social Media Marketing

• Plan and manage content for platforms like Instagram,

Facebook, LinkedIn, X

• Execute organic growth strategies and basic paid promotions
• Track engagement, reach, and follower growth
• Repurpose YouTube content into short-form content

(Reels/Shorts)

D. SEO (Basic to Intermediate)

• On-page SEO optimization (meta tags, content structure,

keywords)

• Blog/content optimization for search engines
• Basic technical SEO understanding
• Competitor analysis and keyword tracking
• Preferred (Good to Have)
• Experience running YouTube Ads
• Basic understanding of funnels and lead generation
• Experience working with creators, personal brands, or startups
• Basic design sense (thumbnails, creatives)

Desired Skills 3 -6 years of experience in digital marketing

• Strong knowledge of Google Ads
• Proven experience with YouTube channel management and

growth

• Good understanding of SEO fundamentals
• Hands-on experience with social media marketing
• Familiarity with tools like:

o Google Analytics

o Google Search Console

o YouTube Studio

o Keyword research tools (Ahrefs, SEMrush, Ubersuggest,

etc.)

o Ability to analyze data and take action

o Good communication and coordination skills

• Who This Role Is For

o Someone who enjoys execution + strategy

o Someone who wants to grow brands and YouTube

channels, not just run ads

o Someone looking for long-term growth with a company

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Provident Fund

Experience:

• Digital marketing: 3 years (Preferred)
• Google Ads & Paid Marketing : 3 years (Preferred)
• YouTube channel management and growth : 3 years (Preferred)
• SEO fundamentals: 3 years (Preferred)
• social media marketing: 3 years (Preferred)

Work Location: In person