Associate Vice President - Digital Marketing

Join us in creating a future where dreams are realised! At TVS Credit Services Ltd., we are on the lookout for passionate individuals who are ready to turn aspirations into achievements. If you're ready to embark on a fulfilling journey, where you can embrace creativity and innovation to empower people, this is the place for you. Let's build a future together where your talents find their full expression! This position is responsible for designing and executing end-to-end digital marketing strategies to support demand generation and branding goals of the organization. You will drive the strategic direction and execution of our digital marketing initiatives, focusing on utilizing MarTech, Performance Marketing, Analytics Marketing, and Growth Marketing techniques across various channels to achieve desired ROI. By leveraging cutting-edge tools in the market, you will deliver highly accurate analytics and actionable insights. Key Responsibilities: - Develop and implement comprehensive digital marketing strategies aligned with overall business objectives. - Utilize MarTech platforms and tools to optimize digital marketing campaigns, customer segmentation, and targeting efforts. - Drive performance marketing initiatives, including paid search (PPC), display advertising, affiliate marketing, and retargeting to achieve specific KPIs and ROI targets. - Lead the analytics marketing function using data-driven insights to measure campaign effectiveness, customer behavior, and overall marketing performance. Optimize campaigns based on insights and inform future marketing strategies. - Collaborate with cross-functional teams to ensure a cohesive and integrated approach to digital marketing initiatives. - Develop and manage digital marketing budgets, allocating resources across various channels and campaigns. - Stay updated with industry trends, best practices, and emerging technologies in digital marketing to drive innovation and continuous improvement. - Lead and mentor a team of digital marketing professionals, providing guidance, coaching, and development opportunities. Job Requirements: - MBA in Marketing from Tier II or III B-School - 15+ years of proven experience in digital marketing with a focus on MarTech, Performance Marketing, Analytics Marketing, and Growth Marketing techniques. - Strong knowledge and experience with various MarTech platforms, tools, and solutions. - Demonstrated success in driving customer acquisition, engagement, and revenue growth through digital marketing campaigns. - Proficiency in leveraging data and analytics to drive insights and inform marketing strategies. - Excellent understanding of digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and mobile marketing. - Strong leadership and management skills to effectively lead and inspire a team. - Analytical mindset and problem-solving skills to translate data into actionable recommendations. - Strong communication and collaboration skills to work effectively across teams and stakeholders. - Up-to-date knowledge of industry trends, best practices, and emerging technologies in the digital marketing space. - Innovative with good leadership qualities.,