Associate Senior Manager, Marketing

About the Role:

Marketing Manager

Key Responsibilities:

1. Digital Marketing & Campaigns

• Plan, execute, and optimize multi-channel digital marketing campaigns
• Manage paid ad campaigns on Google, LinkedIn, and other platforms
• Drive lead generation and nurture initiatives through performance marketing and automation tools
• Create and manage content calendars and posting schedules across LinkedIn, and YouTube
• Monitor engagement, performance, and trends; adapt strategy to drive community growth
• Collaborate with internal stakeholders for timely and relevant social content

2. Website Management

• Own the website content strategy, updates, UX improvements, SEO, and performance tracking.
• Collaborate with subject mater experts to develop and publish new articles, case studies, etc.
• Coordinate with developers and designers for technical and creative enhancements
• Ensure high uptime, security, and optimal page speed

4. Content & Creative Development

• Collaborate with internal teams and agencies to develop impactful marketing collaterals brochures, videos, case studies, presentations, etc.
• Write, edit, and oversee high-quality content aligned with brand voice and business goals
• Brief and manage creative resources (designers, video editors, agencies)

5. Analytics & Reporting

• Monitor and report on marketing KPIs across campaigns, website, and social platforms
• Use insights from Google Analytics and social platforms to drive continuous improvement
• Recommend actionable strategies based on campaign and content performance

Required Skills & Qualifications:

• Bachelors or Masters degree in Marketing, Communications, or a related field.
• 6–8 years of relevant experience in digital and integrated marketing roles.
• Proven experience with website CMS, SEO tools, and performance marketing platforms.
• Strong understanding of Google Analytics, Search Console, social media insights, and CRM tools.
• Excellent communication skills – written and verbal.
• Ability to manage multiple projects and timelines effectively.