Eurofins India

About the Role: We are seeking a dynamic and experienced Marketing Manager to lead and execute our digital and brand marketing initiatives. This role will be responsible for driving brand visibility, digital engagement, website optimization, lead generation, and campaign execution across channels. The ideal candidate is both creative and analytical, with a strong understanding of modern marketing tools and strategies. Key Responsibilities: 1. Digital Marketing & Campaigns Plan, execute, and optimize multi-channel digital marketing campaigns Manage paid ad campaigns on Google, LinkedIn, and other platforms Drive lead generation and nurture initiatives through performance marketing and automation tools Create and manage content calendars and posting schedules across LinkedIn, and YouTube Monitor engagement, performance, and trends; adapt strategy to drive community growth Collaborate with internal stakeholders for timely and relevant social content 2. Website Management Own the website content strategy, updates, UX improvements, SEO, and performance tracking. Collaborate with subject mater experts to develop and publish new articles, case studies, etc. Coordinate with developers and designers for technical and creative enhancements Ensure high uptime, security, and optimal page speed 4. Content & Creative Development Collaborate with internal teams and agencies to develop impactful marketing collaterals brochures, videos, case studies, presentations, etc. Write, edit, and oversee high-quality content aligned with brand voice and business goals Brief and manage creative resources (designers, video editors, agencies) 5. Analytics & Reporting Monitor and report on marketing KPIs across campaigns, website, and social platforms Use insights from Google Analytics and social platforms to drive continuous improvement Recommend actionable strategies based on campaign and content performance Required Skills & Qualifications: Bachelors or Masters degree in Marketing, Communications, or a related field. 6–8 years of relevant experience in digital and integrated marketing roles. Proven experience with website CMS, SEO tools, and performance marketing platforms. Strong understanding of Google Analytics, Search Console, social media insights, and CRM tools. Excellent communication skills – written and verbal. Ability to manage multiple projects and timelines effectively.