Associate Product Marketing Manager

Role Overview

B2B SaaS experience strongly preferred.

About BrightEdge:

Core Responsibilities

• Create high-quality customer-facing content including user guides, how-to documentation, product videos, and self-service tutorials
• Develop product demo videos and feature walkthroughs that enable customer self-service
• Collaborate with Product, Engineering, and Customer Success teams to understand features and identify content gaps
• Support product launches with release notes, announcements, and feature adoption content
• Maintain and update knowledge base to ensure accuracy and accessibility
• Measure content effectiveness through engagement metrics and customer feedback
• Work with Sales Enablement to create resources that communicate product value

Qualifications

• Bachelor's degree in Marketing, Communications, English, Technical Communication, Computer Science, or related field, or equivalent work experience
• 2-4 years in Technical Writing, Product Marketing, Content Marketing, or Customer Enablement roles;

  B2B SaaS or enterprise software experience strongly preferred

• Strong writing and editing skills with ability to explain complex technical concepts clearly
• Experience creating or strong willingness to learn product video content (demos, tutorials)

• Understanding of SEO industry, search marketing, or digital marketing analytics strongly preferred

• Proficiency with documentation and content tools (Microsoft Office, Markdown, video tools like Loom/Camtasia)
• Excellent organizational skills with ability to manage multiple projects and meet deadlines

Bonus Skills

• Product related Video editing/production experience
• Familiarity with product analytics and content performance measurement
• Previous exposure to product launches or release communications
• Knowledge of MarTech platforms
• Passion for AI and emerging search technologies

Job Function: