Associate, Non Residential Product Manager , Consumer Banking Group

Business Function

As the leading bank in Asia , DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the Consumer Banking business.DBS has a full spectrum of products and services, including deposits, investments, insurance ,mortgages ,credit cards and personal loans ,to help our customers realise their dreams and aspirations.

Onboarding New to Bank Treasures customers is a key strategic priority for the bank and this role entails implementing key sales initiatives to help business achieve the objective to acquire New to Bank customers especially in the NRI and overseas corridor segment and achieve business growth

Responsibilities

Acquisition initiatives

• To grow market share, product lines, customer base and increased efficiency through various acquisition initiatives and synergies.
• This role will focus on exploring opportunities within the bank and with external stakeholders to drive acquisitions

Funnel Management-Digital

• Lead tracking and management: Track and manage leads generated from multiple sources (digital i.e., paid and organic and overseas corridor). Maintain a comprehensive lead management system, ensuring accurate and timely recording of all lead interactions.
• Channel Monitoring: Monitor and analyze performance across all lead generation channels. Identify areas for improvement and propose strategies to enhance lead quality and quantity.
• Funnel management: Manage the entire sales funnel. This includes lead qualification, nurturing, and follow-up, ensuring leads progress smoothly through each stage and that no potential opportunities are missed.
• Data Analysis & Reporting: Analyze lead data to identify trends, bottlenecks, and areas for optimization. Prepare regular reports summarizing lead generation performance, conversion rates, and overall funnel efficiency. Use data insights to inform strategic decisions and improve lead conversion.
• Collaboration: Collaborate with marketing, sales, and other relevant teams to ensure seamless lead handoff and effective lead nurturing strategies.
• Process Improvement: Continuously evaluate and improve lead management processes to increase efficiency and conversion rates.

Campaign management - To achieve specific business goals, such as driving sales, increasing brand awareness, generating leads and improving customer engagement through various campaigns.

• Campaign planning & execution: Develop the campaign strategy and objectives. Work with marketing and relevant teams to get approval and execute the campaign
• Vendor Management: Manage relationships with external vendors and agencies involved in campaign execution.
• Performance Monitoring & Analysis: Track campaign performance closely, monitoring key metrics and analyzing results to identify areas for improvement and optimization. Prepare regular reports summarizing campaign performance and providing actionable insights.
• Training & Collaboration: Train the frontline post launching of campaign and provide with relevant support to push the campaign. Collaborate effectively with cross-functional teams to ensure alignment and successful campaign execution.
• Reporting & Communication: Prepare regular reports on campaign performance, presenting findings clearly and concisely to stakeholders.
• Gratification: Gratify customers basis the campaign construct and relevant approvals

• Cross border management
  • Collaborate effectively with cross-border teams with respect with leads and campaigns
  • Devise strategies to build and scale up acquisition within the global franchise for both Residents leveraging on LRS and NRI s

Requirements

• Experience in Program Management for Affluent and HNI Segment. Experience in managing proposition and key pillars of Affluent proposition. The ideal candidate will have previous HNI Banking experience, should have managed campaigns and programs for business growth
• Candidate should have a strong collaborative acumen to work with various stakeholders
• MBA / CA or equivalent from a premium institute
• Sound understanding of acquisition drivers and proposition across banks in India
• In-depth knowledge of local market and competition