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Tata Consumer Products
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Associate Manager

Associate Manager

Tata Consumer Products

3 - 8 years

6 - 10 Lacs

bengaluru

Posted:1 hour ago| Platform:

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Skills Required

automation sales analytical market research data analytics fmcg customer service pcm manager business intelligence robotics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Identify, analyse, interpret trends or patterns in complex data generate insights to strengthen in-market execution to maximize month sales revenue via multiple levers -Distribution, Sales productivity, trade spends optimization etc.

Recommend micro-cluster level propositions to unlock growth to improve Distribution, Assortment sales productivity.

Leverage analytics to identify patterns in sell-in KPIs and retail purchases to recommend inputs for sales strategy at market/ channel level periodically monitor trends to recommend course correction to be market relevant.

Determining the right assortment sell-in quantities at a store level for all SKUs by micro clusters.

Deep dive analysis on business problem statement to arrive at RCA and actionable Insights to improve distribution

Partner with sales third party for any market research work being undertaken

Customer Service

Translate the agreed proof of concepts to analysis and guide to pilot it in- market, evaluate the success further recommend the scale up plan.

Collaborate with sales team to enable them for data driven decisions process adherence

Internal Processes

Drive continuous improvements in reports, dashboards, reviews processes.

Digital Innovation

Leverage data analytics to identify opportunities/ risks by clustering, profiling predicting

Leverage AI/ML for predictive analysis automation

Partner with digital to leverage robotics/ BI dashboards to standardize reports across regions and categories

Test validate multiple digital solutions being worked on for sales execution Ex SFA Other tools like trade spends simulator

What are the Critical success factors for the Role

Bachelor s degree PCM, / PGDM/ Data science

Minimum 3 years of experience in business insights preferably in FMCG FB.

Strong analytical ability and interpersonal skills

Basic understanding of sales and distribution of FMCG, preferably GT Channel.

Basic knowledge of data analytics

Proficient in MS Excel Power point.

Quick learner with growth mindset delivers on time.

Collaborative approach

Agility to steer as per market trends / business prioritization.

What are the Desirable success factors for the Role

Working knowledge of FMCG datasets. Ex: Nielsen Market share distribution, Household panel data, Internal Sales KPIs

Experience in RGM Projects

Knowledge of data analytics tools Power BI, ThoughtSpot, Snowflake

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