Job
Description
Associate Manager, Publisher Alliances Business Unit: VEVE | Target Market: APAC | Work Location: Mumbai Type of Role: Individual Contributor Affinity is looking for a result-driven and high-energy business leader who has at least 5 years of business development experience with online publishers across various categories - Mobile OEMs, Telcos, Content, App Developers, Gaming, and Extensions. Should have a deep-rooted understanding of ad-techs various business models - MGs, Licensing, Revenue Shares, etc. And should have a track record of building and growing teams. The Role Managing the P&L responsibility for the defined Business Unit(s) in the Target Market(s). Hunt for new publishers headquartered out of the Target Market(s). Evaluate opportunities with publishers and find the right value fit between their supply our ad monetization products. Negotiate agreements. Develop Processes, Measurement systems, dashboards, surveys - for everything related to Publisher success - tracking publisher growth, retention, and satisfaction. Take key business decisions related to new and existing publishers in the Target Market. Achieve individual targets and support the team in meeting overall revenue goals Build and manage the sales pipeline in the CRM. Manage the publisher alliances and publisher success team based in India which is focussed on selling to the Target Market(s). Collaborate with Product and Operations teams across Business Units to create new revenue streams. Collaborate with the Marketing team to deploy any relevant strategies which help grow client acquisition - like running product update mailers, developing new/localized content, testimonial videos, webinars, whitepapers, etc. Work closely with the C-Suite at the Mumbai HQ to develop and deploy growth strategies for the Target Market. Represent the company at industry events in Target Market - speaking engagements and networking and sales with publishers. What you ll need to be successful: Track record of closing high value business deals and exceeding annual sales targets. 3 years of deal making experience with publishers in digital media. Any experience working with European based publishers an added advantage. Very strong English communication skills - written and spoken. Track record of building and managing teams across multiple markets. Knowledge of the business concepts and technologies in digital publishing - like ad servers, endpoints (APIs, JS, SDK), pricing models, and deal structures. Proficient in usage of entire MS Office suite (PowerPoint, Excel & Word) to create business models and deal simulation for the publishers. Good analytical skills (i.e., ability to decipher problems and growth areas from reports). About Affinity: Affinity is an ad-tech company which creates user engagement products (branding and performance) for digital media. It is in the business of creating sustainable and scalable advertising/media products with special attention to user experience. Established in 2006, Affinity is a 400+ employee company that operates 7 business units, namely - mCanvas , Siteplug , VEVE , AdopsOne , Yield Solutions , Nucleus-Links and Affinity Germany . For more information, visit www.affinity.com.
