Associate Manager, Content

Job Description

About Affinity Affinity is pioneering new frontiers in AdTech: developing solutions that push past today s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 450 experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens. Role: Associate Manager, Content Work Location: Mumbai (Malad) About Role: We are seeking a highly motivated, B2B product-centric, creative content writer to join our NucleusLinks Marketing team. This role will closely work with the sales, design and product team to conceptualize, develop and promote marketing collateral across various platforms. Roles & Responsibilities: Write, edit and proofread content (without dependence on AI tools like ChatGPT). Formulate a cross-platform content calendar and strategy. Brainstorm with team members to develop new ideas. Increase following across prominent social media channels. Provide editorial, creative and technical support to team members. Track web analytics through Google Analytics (GA4) and Google Search Console (GSC) to ascertain content engagement levels. Manage content across all platforms, including email and social media. Be able to weave a gripping story about how our products are solving critical problems in the advertising technology industry. Execute the development and execution of deliverables including but not limited to -Sell sheets/ one - pagers/ Decks/ Presentations/ Case Studies/ Email Marketing/ Newsletters/ Blogs/ White Papers/ Guides/ Landing Pages/ Websites/ Social Media Marketing/ Videos Be comfortable and eager to work on research and distribution tools like SEMRush, HubSpot, Mailchimp, content success monitoring tools, etc. Required Skills: A background in journalism or working for a creative agency preferable. Minimum 5 years experience in technical content creation and/or publishing. A thorough understanding of Search Engine Optimization (SEO) techniques (Both on-page and off-page SEO) and ensuring the brand s content steadily ranks higher across Google and other search engine platforms. Knowledge and an obsession with brands and the world of brand management is essential. A proven showcase of developing recruitment and retention driving content across multiple channels and media. Experience in data storytelling; spotting trends and turning them into valuable and captivating content. Excellent verbal and written communication skills and the ability to distill complex areas into compelling copy that individuals across many functions and levels easily understand and feel inspired to take desired actions. Demonstrate comfort and have past experience in using at least one marketing tool and eager to gain mastery at others - WordPress, HubSpot, SEMRush, Mailchimp, etc.