Associate Manager, Partnership Marketing

About the Role

The Field Marketing Manager (Assistant Manager) will drive regional partner engagement, co-marketing initiatives, and acquisition programs to expand the fintech partnership network. This role combines marketing execution with data-driven experimentation to identify, test, and scale new partner profiles across multiple channels.

Key Responsibilities

• Develop and execute field marketing plans to support the partnership and channel growth strategy
• Identify new partner profiles and conduct experiments across acquisition, engagement, and activation channels to evaluate performance and scalability
• Collaborate with partner account managers to design and launch co-branded marketing programs, events, and campaigns
• Plan and execute regional partner events, workshops, and exposure programs to strengthen ecosystem presence
• Work closely with content, design, and performance marketing teams to build campaigns that drive joint visibility and lead generations.
• Measure the impact of marketing initiatives through data-backed analysis—tracking leads, engagement, conversion, and pipeline impact
• Research regional market dynamics, competitor programs, and emerging fintech verticals to refine partner targeting.
• Manage vendors, event logistics, and budget utilization to ensure flawless execution and ROI.

Skills & Experience Required

• 4–5 years of experience in B2B, fintech, or partner/channel marketing
• Proven track record in identifying and testing new partner or customer segments using data-driven framework
• Experience executing integrated campaigns across offline, digital, and partner-led channels
• Excellent communication and project management skills with the ability to align multiple stakeholders.
• Analytical mindset with comfort in working with metrics, dashboards, and campaign attribution models.