Associate Manager- Brand

Job Description

Coordinate product promotion for existing / new products. Brand strategy, product & profitability study. Current product performance, need gap analysis . Segment market potential. Market research & study for entering new segments with existing & new products. Leading events as a channel at Shiprocket. To support the brand lead in all activities related to the brand, specifically Compilation of all brand and competitor related information Marketing communication & product planning Handling coordination and holding of events - on-ground branding, partnerships, sponsorship, etc. Skills Required Applicant must have worked in the domain of brand management with understanding of brand positioning and communication development process. Exposure to media planning. Deep knowledge of both plan and executing owned events Sound understanding of media, BTL, and digital is required for the role of evaluation of various proposals. Applicant must be able to conceive a campaign and navigate various agencies to provide an apt solution for the campaign. Applicant should have keen interest to learn and must be adaptable to work around challenging business situations. Experience of B2B SAAS platform is preferred