Associate Manager - Brand Marketing and Content

Assistant Manager - Brand Marketing and Content -

Fashion E-commerce- 1 to 5 Journey 

Bangalore

About Us:

We are an innovative and rapidly growing fashion e-commerce platform, started in 2023. Our platform offers high-quality, very curated products at fair prices, empowering consumers with unique access to fashion that were actually built by the same factories, makers and craftsmen for international Markets by Global Brands. We are looking for a talented and versatile Assistant Brand Manager to join our Marketing team and play a crucial role in shaping the identity of our brand.

Location- Bangalore

Position- Full Time, Work from Office

Reporting - Head, Marketing and Content Strategy

Position Overview:

We are seeking a talented Brand Marketing and Content Strategy Assistant Manager with 4- 6 years of experience to join our dynamic team and take charge of developing and executing

comprehensive brand marketing strategies for our social media, all communication channels and website.

• The ideal candidate will possess a creative mindset, exceptional

organisational skills, and a strong understanding of digital marketing

principles.

• Should have worked with Influencers across all tiers, content agencies, social media pages and CRM tools is a plus
• Should have a natural flair for fashion and understands the nuances of the fashion industry. 
• Should be enough equipped in excel sheets, G-sheets and other data churning tools

1. Brand Strategy & Positioning

Develop and own the brand’s positioning, tone of voice, and visual identity across all digital and offline channels.

Translate business goals into cohesive brand-building initiatives that drive awareness, consideration, and loyalty.

Keep the brand aligned with fashion trends, market dynamics, and audience insights.

2.Campaign Planning & Execution

Conceptualise and execute 360° brand campaigns—from seasonal drops to collection launches.

Collaborate with performance marketing and design teams to ensure consistent storytelling across all channels

Manage creative briefs, campaign timelines, and deliverables.

3. Digital Brand Experience

Lead digital-first brand activations across social media, website, CRM, and partnerships.

Ensure all digital touch-points reflect a cohesive brand identity and premium customer experience.

Leverage analytics to measure campaign effectiveness and optimize future initiatives

4. Influencer & PR Collaborations

Identify and collaborate with influencers, stylists, and digital creators aligned with brand values.

Manage PR agencies and media relationships for coverage in relevant fashion and lifestyle publications.

5. Content & Communication

Oversee the creation of compelling brand content—visuals, videos, copies, editorials, reels, performance ads, etc

Partner with design and creative teams to maintain visual consistency across platforms.

Build storytelling that drives emotional connection with the brand.

6. Consumer Insights & Trend Research

Monitor consumer behavior, competitors, and global fashion movements.

Use insights to shape campaigns, brand tone, and collection positioning.

What We Offer:

• Opportunity to work in a fast-paced, dynamic startup environment with loads to learn and loads to lead! 
• Creative freedom to shape the identity of a growing fashion platform
• Exposure to a variety of creative projects with the chance to learn and grow in digital marketing, growth marketing and retention plans
• Competitive salary and potential for career advancement.

How to Apply:

angira@fyva.in

Join us at Fyva.in and help us make an uniquely sustainable fashion platform that is the future of Shopping in India!

3. Digital Brand Experience