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Puma
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Associate Corporate Communications (Third Party Payroll)

Associate Corporate Communications (Third Party Payroll)

Puma

2 - 5 years

6 - 7 Lacs

bangalore rural

Posted:None| Platform:

Apply

Skills Required

corporate communication pr public relations internal communication external communications

Work Mode

Work from Office

Job Type

Full Time

Job Description

Position Title:

Reports to:

Location:

Position Summary:

Support the Lead of Corporate Communications to establish PUMA as a Sports Brand in India
Build PR Strategies & execute external & internal communication practices
Successfully increase news media coverage
Responsible partly for Employer Branding

Key Objectives:

External Communication - Assist/ Drive PR initiatives/events to ensure positive brand imagery among external stakeholders & earn high media visibility
Proactively build & maintain relationships with key media
Identify & leverage key trends to pitch media stories around sports & lifestyle
Create media opportunities for brand ambassadors & PUMA athletes
Generate & manage media queries while collaborating with PR agencies to ensure high share of voice & earn effective media coverage for the brand
Manage sourcing requests of celebrities & seeding opportunities to create brand heat and enhance product visibility
Internal Communication Assist in formulating & executing internal communication for PUMAs initiatives, in line with the corporate narrative, and provide communications support to the Managing Director for employee initiatives
Employer Branding - Collaborate with HR & Global team to relay corporate messaging on the organizations social handle such as LinkedIn & newsletter to create positive imagery as an employer friendly brand
Draft content for CXOs, Brand Ambassadors, Leadership Quotes & press communication collaterals
Evaluate paid & earned media opportunities, partnership associations with media, retail/award forums to maximize reach on marketing campaigns, product launches & creating thought leadership
Document PR coverage report with key and evolving data + metrics

KPIs and qualitative measures:

Innovative Content
Earned Media Value
Total Media Reach
Cost Control

Organizational Relationships:

Internal:
P&O and Marketing

External:
Media - Print, Television Online & Social Media, PR Agencies and Retail Forums, Summits & Industry Body Associations

Qualifications and Functional Competencies:

2 years experience in external communications, employee engagement & stakeholder management
Excellent communication skills with strong command over English Language both speaking & writing
Ability to manage multiple projects while delivering high impact results
Work in a fast-paced environment while meeting the requirements of various teams simultaneously
Comfortable & able in putting points across clearly with confidence
Experience working in Public Relations

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