Associate Business Director - Digital

lead key FMCG accounts

Measures of Success

• In three months, you will have:

  A

  full understanding of your portfolio of brands

  .
• A clear understanding of the different

  agency stakeholders

  and have started building relationships with them.
• Helped your team craft effective agency responses to client briefs.

• In six months, you will have:

  The ability to

  lead strategic and executional discussions

  with clients.
• A complete understanding of what's happening with your clients and be able to lead your team on all aspects.
• Become visible as the

  leader of your team

  within the agency and with clients.
• Started interacting with regional agency teams where applicable.

• In 12 months, you will have:Led the annual planning process

  for your clients.
• Become the

  seamless bridge

  between local and regional/global agency teams.
• The ability to

  converse fluently on measurement metrics

  across all touchpoints based on campaign objectives.

• Won awards

  in internal and external forums like FOM, Cannes, Smarties, and RAMAI.
• Started

  driving agency KPIs

  , balancing them with client KPIs.

Responsibilities of the Role

• Serve as the brand guardian

  for assigned brands.

• Build a relationship as the client's strategic advisor

  on all communication-related issues for the brand and category.

• Clarify, formalize, and manage client expectations

  on an ongoing basis.

• Develop strategic thinking

  for your brands and proactively use all information to address business issues.

• Supervise and lead Annual Operating Plans (AOPs)

  and Communication Reviews with your teams.

• Act as the key contact

  for the Brand/Media Manager for your set of brands.

• Push planning thinking

  by leveraging MediaCom's research, systems, and tools, and reapplying regional and global learnings.

• Create monthly media reviews/reports

  and lead the conceptualization of local media campaigns and initiatives.

• Supervise and develop your sub-teams

  , maintaining a high level of motivation and ensuring basic training for new members.

• Ensure strict adherence to all SOPs and audit rules

  .

What You Will Need

• Minimum 8 years of experience

  in a similar setup.

• The ability to lead your team with full authority

  while motivating them during high-activity periods.

• A knack for building relationships

  with team members across planning, buying, operations, and finance to overcome typical agency pitfalls.

• A process-driven mindset

  .

• Good relationships with media partners

  .

• Business acumen

  and a strong foundation as a media professional with an understanding of

  360-degree media

  .