Associate Business Director - Digital

Job Description

This is a chance to join one of the most exciting agencies and lead key FMCG accounts . You'll have the opportunity to work across various target segments and benefit from a systematized working process and a vertical learning curve , which will accelerate your growth. You will also lead client engagement for a set of accounts with a total billing of 500+ crore, requiring you to have a thorough knowledge of traditional media and build strong relationships with key media owners. Measures of Success In three months, you will have: A full understanding of your portfolio of brands . A clear understanding of the different agency stakeholders and have started building relationships with them. Helped your team craft effective agency responses to client briefs. In six months, you will have: The ability to lead strategic and executional discussions with clients. A complete understanding of what's happening with your clients and be able to lead your team on all aspects. Become visible as the leader of your team within the agency and with clients. Started interacting with regional agency teams where applicable. In 12 months, you will have:Led the annual planning process for your clients. Become the seamless bridge between local and regional/global agency teams. The ability to converse fluently on measurement metrics across all touchpoints based on campaign objectives. Won awards in internal and external forums like FOM, Cannes, Smarties, and RAMAI. Started driving agency KPIs , balancing them with client KPIs. Responsibilities of the Role Serve as the brand guardian for assigned brands. Build a relationship as the client's strategic advisor on all communication-related issues for the brand and category. Clarify, formalize, and manage client expectations on an ongoing basis. Develop strategic thinking for your brands and proactively use all information to address business issues. Supervise and lead Annual Operating Plans (AOPs) and Communication Reviews with your teams. Act as the key contact for the Brand/Media Manager for your set of brands. Push planning thinking by leveraging MediaCom's research, systems, and tools, and reapplying regional and global learnings. Create monthly media reviews/reports and lead the conceptualization of local media campaigns and initiatives. Supervise and develop your sub-teams , maintaining a high level of motivation and ensuring basic training for new members. Ensure strict adherence to all SOPs and audit rules . What You Will Need Minimum 8 years of experience in a similar setup. The ability to lead your team with full authority while motivating them during high-activity periods. A knack for building relationships with team members across planning, buying, operations, and finance to overcome typical agency pitfalls. A process-driven mindset . Good relationships with media partners . Business acumen and a strong foundation as a media professional with an understanding of 360-degree media .