Assistant Sales Manager

Company Overview

We are a fast-growing FMCG company manufacturing biscuits, cookies, cakes, and rusk toast. We are looking for an energetic and skilled Assistant Sales Manager to support our regional sales operations, who can help expand our business and appoint new distributors across West Bengal, Bihar, and Jharkhand.

Key Responsibilities

• Support the Sales Manager in growing business across multiple areas.
• Help in appointing new distributors and managing existing ones.
• Guide sales executives on daily beats, order booking, and market coverage.
• Ensure sales targets are achieved (primary & secondary).
• Improve product visibility and availability across markets.
• Conduct market surveys, competitor analysis, and share reports.
• Handle retailer & distributor issues professionally.
• Plan and execute sales promotional activities.
• Prepare daily/weekly sales reports.
• Route Planning & Territory Management
• Reporting & Analysis
• Leadership

Candidate Requirements

• 4–5 years experience in FMCG sales (biscuits, snacks, bakery preferred).
• Strong experience in distributor & retail network management.
• Good communication, negotiation, and leadership skills.
• Ability to train and guide the sales team.
• Must be self-driven, target-oriented, and proactive.
• Knowledge of West Bengal, Bihar & Jharkhand markets will be an advantage.

Education

• Graduate or MBA (Marketing preferred but not mandatory).

Salary & Benefits

• Competitive salary
• Travel allowance
• Monthly incentives based on performance
• Fast career growth opportunities

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person