Assistant Product Manager

As a Marketing Manager reporting to the Marketing Head in Hyderabad, your role involves defining and driving specific therapeutic area (TA) and brand strategies to achieve OP revenue and profitability targets. Your responsibilities include developing customer-focused plans, aligning marketing activities, leading key account management practices, and forecasting brand performance. You will also be responsible for managing budgets, collaborating with internal stakeholders, and providing customer and market insights to refine strategies and tactics. Key Responsibilities: - Develop Brand Marketing Plan - Develop visual aids and ensure the execution of marketing strategy - Forecast brand performance and track progress towards target - Allocate and execute in brand budget - Obtain final regulatory/legal approval of tactical portfolio plan - Select and manage agencies for development of materials - Align with customer plan - Develop country Op Plan and influence sales targets and brand A&P allocations - Develop promotional marketing strategy - Coordinate with brand teams to ensure promotional messages and standard programs - Monitor performance and building training roadmap for capability building - Leverage resources such as promotional efficiency Key Performance Indicators: - Achievement of product revenue and market share targets - Successful product launches and lifecycle management outcomes - Effectiveness of marketing campaigns and customer engagement - Timeliness and compliance in regulatory submissions and approvals - Team performance and development of junior product managers Qualifications Required: - Degree in Sciences/Pharmacy or Graduation with relevant experience - Diploma/Degree in sales/marketing is advantageous. Post-Graduation with specialization in marketing is desirable Operating Network: External: Consultants, Vendors Internal: Marketing team, Sales team, Legal Function, Medical Affairs Lead, Regulatory Lead, Business Technology, Business Analytics and Insights, Corporate Affairs, Strategy, Business operations, Distributions In this role, you should have skills in strategic and operational business/marketing planning, key account management, customer insights, market execution, analytical skills, and interpersonal skills. Knowledge of therapeutic segments, regulatory aspects of the Pharmaceutical industry, and company policies and procedures is essential. The preferred candidate profile includes 1-2 years of experience as a product executive or assistant product manager with a background in sales/marketing.,