Job
Description
Location: Pune / Bangalore Role Description (Duties & Responsibilities) Build the Engineering brand and ensure its purpose is reflected across touchpoints - website, internal communication through the corporate communication team & more Develop marketing collaterals for the product categories like APB, IEB, FEB, CEB, such as event led branding, brochures, and other requirements that come up on a regular basis Plan & drive any brand research requirement for the business or the categories, depending on the business priorities Provide performance report for initiatives undertaken by defining the KPIs – leads captured for events, IndiaMart performance report, maintain repository of photos and videos of all business initiatives, work on presentations, & more Work on annual report content for the Engineering business Maintaining the expense statement for marketing, facilitating raising POs for all marketing led requirement MIS, proficiency in excel for data analysis reports, presentations, & more Stay updated on the developments in the industry, the competition, & the marketing function to positively impact the business – category tracking, competition tracking, what’s the latest in marketing, & more Other Specifications Master’s degree in business administration – Marketing specialization Prior 4 to 5 years’ experience in engineering led companies like Cummins, KOEL, Hyundai, Mahindra, & others with focus on businesses like APB, IEB, FEB, electric powertrain, will be preferred. To join in a months’ time (open to candidates who have taken a break, after doing a reference/ background check) Show more Show less
