Assistant Marketing Manager

Job Description

Key Responsibilities: • Plan and execute branding strategies for residential/commercial real estate projects. • Lead and manage project launch campaigns, ensuring maximum reach and lead generation. • Organize on-ground events, exhibitions, and experiential activations to boost project visibility. • Manage and implement both ATL campaigns (print, radio, outdoor, cinema) and BTL activities (flyers, kiosks, society activations, etc.). • Coordinate with creative agencies, media planners, and vendors for timely execution. • Monitor marketing spending and ensure ROI across all campaigns. • Collaborate with sales teams to align marketing strategies with business objectives. • Maintain brand consistency across all channels and collaterals. • Track competitor marketing activities and market trends to refine strategy. Requirements: • Bachelors/masters degree in marketing, Mass Communication, or a related field. • 3–8 years of relevant experience, preferably with real estate developers. • Proven track record in managing brand-building campaigns and real estate project launches. • Hands-on experience in executing ATL & BTL marketing initiatives. • Strong vendor and agency management skills. • Excellent communication, organizational, and project management abilities. • Ability to work under tight deadlines and handle multiple projects simultaneously