Job
Description
About the Team: If you are excited about driving 10X growth for India’s only true (and profitable ) e-commerce platform, then this might be the role for you.As part of the Meesho growth team, we drive end-to-end growth for Meesho: Awareness > Acquisition > Activation > Engagement > Retention > Resurrection. We are also the custodians of channelizing user intent in the most optimal way, which includes managing Meesho app Homepage, building Deal constructs; and also increasing repeat preference for Meesho through Sale events and various programs. Creative team is the engine powering each of the above workstreams. We have a diverse mix of video ninjas, designers, storytellers, content creators who work along with their business counterparts to build impactful creatives and deliver business results. Key pods:- Branding - Sale campaigns, Surgical unlocks, Brand Identity, etc. Social Media- Instagram, YouTube, etc.- Performance Marketing - Meta, Google, Play Store, etc.- CRM - Push notifications, Whatsapp, etc.- Homepage (App, Web) & Merchandizing- Strategic projects, e.g. grocery, GenAI About the Role: As Assistant Manager - Production (Motion & Video Strategy), you will lead the vision and execution of Meesho’s motion and video content to captivate India’s Tier 2, 3 and 4 audiences at a scale. You’ll define how we tell stories through motion, scale content across platforms, and solve communication problems through deeply contextual, high-performing video formats. This role demands GenAI-first thinking, exceptional creative problem-solving, and the ability to build and manage a world-class team of video specialists. You’ll partner across creative, brand, growth, product, and category functions to bring campaigns to life at scale—driving business outcomes and building a memorable, modern brand presence. What you will do Lead Meesho’s motion and video content strategy across marketing channels, social platforms, and in-app experiences—designed for reach and relatability in Tier 2, 3 and 4 markets. Drive the end-to-end creation and production of dynamic video content: scripting, storyboarding, editing, animation, sound design, regional adaptation, and creative delivery. Use GenAI tools as core accelerators in ideation, content creation, visual refinement, and production scaling—embedding AI into the entire motion workflow. Develop insight-led and culturally relevant visual storytelling that speaks to the aspirations, humour, and lifestyle of Bharat’s next billion users. Build a motion-first design language that blends brand expression with performance-driven assets for Meta, Google, YouTube, Reels, and more. Create and own execution playbooks and quality standards to ensure speed, consistency, and excellence across multiple motion and video formats. Champion creative experimentation and content testing, using insights to optimize storytelling, asset structure, format lengths, and regional targeting. Recruit, grow, and lead a team of passionate motion designers, editors, and AI-savvy creators who deliver high-velocity content with consistency and ambition. Collaborate closely with marketing, product, and growth teams to co-own KPIs and creatively unlock impact through bold motion ideas and scalable formats. Stay ahead of the curve on motion trends, GenAI evolution, platform behaviors, and regional content culture, integrating learnings into daily workstreams. What you will need Bachelor’s degree in Design, Animation, Film, or equivalent related discipline. 8+ years of experience in video production, motion design, or video creative direction, with a strong body of work across performance marketing, campaign storytelling, and regional engagement. Mandatory experience with GenAI tools in video generation, asset extension, content localization, visual enhancement, or creative iteration (e.g., Runway, Veo, Kaiber, Gen-2 workflows, or equivalent). Proven ability to build, manage, and mentor a motion design team, delivering high-quality content across platforms and campaigns. Deep understanding of India’s Tier 2/3/4 digital behaviors, content preferences, and language nuances—plus experience designing content for vernacular users. Expert-level proficiency in Adobe Creative Suite (After Effects, Premiere Pro,etc) , animation plug-ins and video optimization. Strong creative instincts and data-informed mindset, with the ability to balance performance needs with breakthrough creative. High ownership mindset with the ability to work in fast-paced environments, juggle multiple projects, and meet tight timelines. A portfolio showcasing motion-led campaigns, short-form content, and AI-infused storytelling at scale is mandatory.
