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Assistant Manager - Production (Motion & Video Strategy)

Assistant Manager - Production (Motion & Video Strategy)

Meesho

8 - 13 years

25 - 30 Lacs

Bengaluru

Posted:1 day ago| Platform:

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Skills Required

Artificial Intelligence Story Writing Asset Adobe Creative Suite Performance Marketing Video Production Motion Designing Aftereffects Creative Direction Illustrator Premiere Pro Production Animation Adobe After Effects Photoshop Graphic Designing

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role:

As Assistant Manager - Production (Motion & Video Strategy), you will lead the vision and execution of Meeshos motion and video content to captivate Indias Tier 2, 3 and 4 audiences at a scale. Youll define how we tell stories through motion, scale content across platforms, and solve communication problems through deeply contextual, high-performing video formats.

This role demands GenAI-first thinking, exceptional creative problem-solving, and the ability to build and manage a world-class team of video specialists. Youll partner across creative, brand, growth, product, and category functions to bring campaigns to life at scaledriving business outcomes and building a memorable, modern brand presence.

What you will do

Lead Meeshos motion and video content strategy across marketing channels, social platforms, and in-app experiencesdesigned for reach and relatability in Tier 2, 3 and 4 markets.
Drive the end-to-end creation and production of dynamic video content: scripting, storyboarding, editing, animation, sound design, regional adaptation, and creative delivery.
Use GenAI tools as core accelerators in ideation, content creation, visual refinement, and production scalingembedding AI into the entire motion workflow.
Develop insight-led and culturally relevant visual storytelling that speaks to the aspirations, humour, and lifestyle of Bharats next billion users.
Build a motion-first design language that blends brand expression with performance-driven assets for Meta, Google, YouTube, Reels, and more.
Create and own execution playbooks and quality standards to ensure speed, consistency, and excellence across multiple motion and video formats.
Champion creative experimentation and content testing, using insights to optimize storytelling, asset structure, format lengths, and regional targeting.
Recruit, grow, and lead a team of passionate motion designers, editors, and AI-savvy creators who deliver high-velocity content with consistency and ambition.
Collaborate closely with marketing, product, and growth teams to co-own KPIs and creatively unlock impact through >
Stay ahead of the curve on motion trends, GenAI evolution, platform behaviors, and regional content culture, integrating learnings into daily workstreams.

What you will need

Bachelors degree in Design, Animation, Film, or equivalent related discipline.
8+ years of experience in video production, motion design, or video creative direction, with a strong body of work across performance marketing, campaign storytelling, and regional engagement.
Mandatory experience with GenAI tools in video generation, asset extension, content localization, visual enhancement, or creative iteration (e.g., Runway, Veo, Kaiber, Gen-2 workflows, or equivalent).
Proven ability to build, manage, and mentor a motion design team, delivering high-quality content across platforms and campaigns.
Deep understanding of Indias Tier 2/3/4 digital behaviors, content preferences, and language nuancesplus experience designing content for vernacular users.
Expert-level proficiency in Adobe Creative Suite (After Effects, Premiere Pro,etc) , animation plug-ins and video optimization.
Strong creative instincts and data-informed mindset, with the ability to balance performance needs with breakthrough creative.
High ownership mindset with the ability to work in fast-paced environments, juggle multiple projects, and meet tight timelines.
A portfolio showcasing motion-led campaigns, short-form content, and AI-infused storytelling at scale is mandatory.

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Meesho

E-commerce/Social Commerce

Gurugram

500+ Employees

345 Jobs

Key People

Vidit Aatrey

Co-founder & CEO
Sandeep Aggarwal

Co-founder & COO

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Assistant Manager - Production (Motion & Video Strategy)