Assistant Manager PR & Marketing (PR)

Key Responsibilities:

• Media Relations & PR Agency Collaboration:

• Coordinate with PR agency to develop and implement strategic communication based on public and consumer insights.
• Support media engagement across print, television, and digital platforms.
• Review and manage press releases, track media coverage, and report to internal stakeholders.
• Organize press interviews, conferences, and media events.

• Corporate PR & CSR Activities:

• Plan and execute CSR programs, including school visits and community initiatives.
• Lead brand reputation management, including proactive and reactive communications based on customer feedback, sales complaints, event reactions, and digital engagement.
• Manage factory and external tour visits, coordinating with the Factory PR team.
• Coordinate co-branded initiatives with universities, companies, and sports organizations.

• Cross-functional Collaboration (Science & Sales):

• Collaborate with the Science department to support brand visibility at medical and nutrition events.
• Align PR messaging with official spokespersons.
• Integrate feedback and activity reports from the Sales team (e.g., sampling) into communications strategy.

• Customer Communication & Internal PR:

• Handle customer inquiries and maintain structured records.
• Support the creation of internal newsletters and company-wide communications.
• Prepare presentation materials and internal reports; liaise across departments.

• Event Promotion & Management:

• Plan and execute PR-driven events including campaign launches and exhibitions.
• Manage vendors, scheduling, materials, and media attendance.
• Oversee execution and operations at internal and external events.

Candidate Profile:

• Ability to adopt multiple perspectives and communicate with clarity from the audience's point of view, with strong intent and capability in objective corporate branding.
• Bachelor's degree in Public Relations, Journalism, Communications, Marketing, or related field (Master's preferred).
• Minimum of 3 years of experience in a PR agency or in-house public relations team.
• Advanced proficiency in English, both written and spoken, with strong business communication skills.
• Proven experience managing press releases and media coordination.
• High-level skills in internal and external stakeholder coordination and execution.
• Experience managing events or CSR activities is an advantage.
• Foundational understanding of healthcare or scientific fields is preferred.