Assistant Manager - Marketing

Job Description

Job Title: Assistant Manager – Marketing (Referral Sales) Location: [Hospital Name], [Location] Department: Marketing & Business Development Reporting To: Marketing Manager / Business Development Head Employment Type: Full-Time Job Purpose: To drive patient footfall through effective referral sales strategies by building and maintaining strong relationships with doctors, clinics, and other healthcare providers, ensuring sustained growth in patient referrals. Key Responsibilities: Referral Network Development: Identify, build, and maintain relationships with external consultants, general practitioners, and referral partners. Regular visits to clinics, nursing homes, and other healthcare institutions to promote hospital services. Business Development: Meet monthly referral targets by executing business development activities. Organize CMEs, doctor meets, and outreach programs to enhance referral engagement. Relationship Management: Ensure consistent communication and engagement with referral doctors through calls, visits, and feedback systems. Handle queries and issues from referring doctors promptly and professionally. Market Analysis & Reporting: Track referral trends, generate weekly/monthly reports, and provide insights to the senior management. Identify gaps and opportunities for referral improvement and propose action plans. Brand Promotion: Promote hospital specialties, consultants, and services during field visits. Support the execution of marketing campaigns in the referral community. Qualifications & Experience: Graduate/Postgraduate in Marketing, Business Administration, or Healthcare Management. Minimum 3–5 years of experience in referral sales, preferably in healthcare/hospital industry. Skills Required: Excellent communication and interpersonal skills. Strong negotiation and persuasion abilities. Willingness to travel locally and work in the field. Ability to meet targets and work under pressure. Proficiency in MS Office and reporting tools. Performance Indicators: Monthly referral patient volume. Number of new referral partners developed. Retention and engagement of existing referral network. Timeliness and accuracy of reporting. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹45,000.00 per month Benefits: Cell phone reimbursement Paid sick time Provident Fund Schedule: Rotational shift Supplemental Pay: Commission pay Performance bonus Yearly bonus Work Location: In person Application Deadline: 20/06/2025