Assistant Manager Integrated Marketing

Role Overview : Nykaa Fashion is seeking a dynamic and creative Assistant Manager – Integrated Marketing to lead multi-channel marketing initiatives across Nykaa Fashion’s Womenswear categories . The role involves strategic brand positioning, performance marketing collaboration, and executing 360-degree marketing campaigns that drive brand awareness, engagement, and sales. The ideal candidate should be adept at brand marketing, campaign execution, and cross-functional collaboration to enhance Nykaa Fashion’s digital and offline presence. Role Description : 1. Brand Marketing Strategize and implement marketing initiatives to strengthen brands presence on Nykaa Fashion. Conduct competitor analysis to ensure strong positioning and market share. Manage external agency relationships to ensure timely, high-quality campaign execution aligned with Nykaa Fashion’s objectives. Collaborate with creative, business, and external partners to ensure consistent brand messaging across social, performance marketing, CRM (emailers), and on-site assets. Enhance visibility and desirability of products and store experience through engaging social media initiatives. Monitor campaign performance to optimize reach, engagement, and brand growth. 2. Brand Marketing – Global Store Develop and execute an omni-channel marketing strategy for Revolve & Cider on Nykaa Fashion. Conceptualize and build IP campaigns to create brand awareness and customer engagement. Work cross-functionally with design, business, influencer marketing, performance marketing, and CRM teams for multi-channel brand campaigns. 3. Performance Marketing Collaboration Define creative and content requirements for performance marketing campaigns across different funnel stages. Work on static and video content creation for paid marketing campaigns. Oversee creative assets for the Play Store and App Store to enhance app discovery and user acquisition. Deliver key performance marketing assets that drive business objectives. 4. Integrated Marketing Communication & Campaign Marketing Lead end-to-end execution of brand marketing campaigns across multiple touchpoints – social media, performance marketing, CRM (emailers), and onsite placements. Own integrated campaign planning for key tentpole brand and sale campaigns for Nykaa Fashion Womenswear across categories (Western wear, Indian wear, Accessories, Foot Locker, Global Store & more). Build 360-degree marketing campaigns by leveraging Social Media, Influencer Marketing, Email Marketing, PR, and other digital channels. Collaborate with internal teams to develop data-driven marketing strategies that align with business goals. Drive marketing innovation by developing hero content and campaign ideas to enhance brand recall and engagement. Knowledge and Skill / Qualification Requirements : 4-6 years of experience in brand marketing, integrated marketing, or digital marketing in fashion, lifestyle, or e-commerce . Strong expertise in brand strategy, campaign execution, and digital marketing channels (social, email, influencers, PR, paid media). Experience managing multi-channel marketing campaigns across both digital and offline touchpoints. Strong analytical mindset to track campaign performance and optimize based on insights. Ability to manage multiple stakeholders and agency relationships . Excellent communication and project management skills. Show more Show less