Posted:2 days ago|
Platform:
On-site
Full Time
Job Title
Assistant Manager (Digital Marketing)
Overview
Plan and run digital marketing campaigns (SEO, social media, email) specifically for construction projects, contractors, Industries and related to infrastructure (Civil & MEP) services to boost online visibility and drive qualified leads.
Key Responsibilities
1) Conduct keyword research tailored to construction services
2) Optimize website content, metadata, and technical SEO to improve search rankings and organic traffic
1) Develop and schedule posts on LinkedIn, Facebook, Instagram showcasing projects, client testimonials, and case studies
2) Write blog posts, newsletters, and website copy highlighting construction insights, services, and industry trends
1) Monitor website traffic, user behavior, and campaign performance via Google Analytics, Search Console, or similar tools
2) Generate monthly reports and use data to adjust strategies
1) Create visuals (Canva, Photoshop) for posts and email templates
2) Update the website CMS (e.g., WordPress)—add project portfolios, blog articles, metadata
1) Stay current with construction industry trends, competitors, and online forums to inform content and campaigns
1) Conduct soft outreach calls to project leads, suppliers, or partners
2) Coordinate with sales, project managers, and designers to ensure messaging aligns across teams
Qualifications & Experience
1) Bachelor’s/Master degree in Marketing, Communications, Business/Computer application construction-related field is a plus
1) 5 years in digital marketing, ideally with same industry
2) Proven track record with SEO, PPC, social media, and email in a construction context
Job Type: Full-time
Pay: ₹35,000.00 - ₹50,000.00 per month
Schedule:
Work Location: In person
Reference ID: Assistant Manager (Digital Marketing)
PARI INFRASTRUCTURE LIMITED
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