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Assistant Manager - Demand Generation

Assistant Manager - Demand Generation

Wipro

7 - 8 years

2 - 6 Lacs

bengaluru

Posted:2 weeks ago| Platform:

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Skills Required

performance testing business research factiva cold calling continuous development business development market research presales sales demand generation primary research marketing inside sales secondary research campaigns lead generation devops hoovers

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Description

Role: Demand Generation Specialist

Location: Bangalore (Sarjapur)

Team: Wipro Technologies GTM & Strategy Team for Americas 2

Purpose of the Role

Be the growth engine for sales efforts in Americas 2 by driving demand generation campaigns and enabling proactive go-to-market initiatives.

?Roles and Responsibilities:

1. Demand Generation

Execute demand generation campaigns for the EMR (Energy, Manufacturing & Resources) vertical focused on the North America geography.

Ensure alignment with the SMU Hunting charter to enable growth and accelerate new business acquisition.

Work with third-party agencies to generate leads for accounts. Wherever possible, supplement through personal outreach through LinkedIn, email etc.

Manage inbound inquiries and campaign responses.

2. Market Research & Stakeholder Mapping

Conduct secondary research on priority accounts to align campaigns with strategic focus areas.

Identify key decision-makers (executive sponsors, technical/economic buyers, influencers).

Create stakeholder mapping and communication plans.

Build and maintain target account databases.

3. Competence Building

Work across groups to create and update a knowledge base of solutions, offerings, and case studies.

Share updates with GTM engine and global sales teams.

Partner with Sales, Presales, Marketing, and GBLs to proactively identify themes, launch campaigns, and track campaign outcomes to create qualified opportunities.

Key Performance Indicators (KPIs)

Funnel Growth: Increase qualified leads and pipeline opportunities.

Account Growth: Drive engagement and expansion within priority accounts.

Conversion of Opportunities to Revenue: Improve conversion rates from qualified opportunities to closed deals.

Must-Have Qualifications

Minimum: Graduate with interest in technology and 78 years of relevant experience.

Basic research skills: Ability to understand account performance through annual reports, association websites, and third-party tools like Draup, Hoovers, etc.

Proactive and a continuous learning mindset.

Desirable Skills

Exposure to cold calling and understanding of the sales cycle.

Knowledge of technology selling.

Proactive and aggressive in qualifying new opportunities.

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Assistant Manager - Demand Generation