Assistant Manager

RESPONSIBILITIES :

1. Planning & Execution

• Coordinate with the sales team to onboard and activate new dealers through branding (boards, certificates).
• Drive brand visibility via POSM, wall paintings, hoardings, and mobile branding while ensuring brand compliance.
• Identify and execute BTL activities (events, demos) aligned with regional sales goals.
• Manage field activations like mobile vans, roadshows, and rural outreach.

2. Engagement

• Execute dealer/retailer engagement activities (trade schemes, branding, merchandising).
• Support channel development through training, loyalty programs, and contractor engagement.
• Collaborate with sales teams to customize campaigns based on local needs.
  

3. Vendor Management

• Select and manage vendors/agencies for timely, quality execution.
• Handle procurement of marketing materials and ensure timely payments with finance coordination.
  

4. Budgeting & Reporting

• Prepare and manage regional budgets, track expenses, and optimize spend.
• Maintain real-time reporting and conduct cost-benefit analysis of activities.
  

5. Quality & Performance Audit

• Ensure quality execution and cost control of marketing initiatives.
• Monitor competitor activities and track BTL performance using KPIs (visibility, sales lift, footfall, engagement).

Desired Skills and Qualifications

• A graduate degree in Marketing, Business Management, or a related discipline (MBA is an advantage).
• 35 years of hands-on experience in BTL marketing or on-ground brand activations, ideally within the cement or building materials sector.
• Proven ability to manage projects and execute field-level operations efficiently.
• Familiarity with consumer behavior and market trends in rural and semi-urban regions.
• Excellent communication and relationship-building abilities to engage with internal and external stakeholders.
• Skilled in using Microsoft Office tools, especially Excel and PowerPoint, along with basic reporting platforms.
• Comfortable with frequent travel across designated regions as per business needs.